United under one roof: How Puregold brought generations of OPM together within the Philippine Arena

James Reid stepped out to hitch BINI for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.”

Puregold’s OPM Con 2025 went from simply sensational to timeless because the multitudes that trooped to the Philippine Arena on July 5 were treated to surprise guests culled from OPM’s wealthy roster of remarkable talents. Already super-charged with the energy of today’s biggest artists — BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola — OPM Con 2025 went on stealth mode and dropped a gaggle of other OPM biggies on hundreds of unsuspecting fans within the vast arena.

Still flush from the tremendous success that was OPM Con 2025, Ivy Hayagan-Piedad, senior marketing manager of Puregold, excitedly shared, “Puregold’s common language across its 500 stores nationwide isn’t just groceries but additionally music. Hence, we gathered our loyal shoppers and gave them a world-class concert experience featuring our own brand endorsers.”

Ms. Piedad further expressed one more significant purpose behind the concept: “The night was about celebrating who we’re as Filipinos — our stories, our music, and our shared pride. Seeing fans come together is one panalo moment we’re very pleased with.”

James Reid and BINI were referred to online as “a collab to die for.”

The primary surprise popped up during BINI’s set, when James Reid stepped out to hitch the ladies for a smooth mashup of “Secrets” and his own R&B hit “Di Bale.” The gang roared, and similar to that, the tone was set: anything could occur.

Hannah Molarca of the Philippine Day by day Inquirer described the number as a “a collab to die for.” Twitter user @ciaogiacomoReid echoed the sentiment with a post that read, “pasabog performance indeed!!”

And just when things felt like they’d peaked, Stell (SB19), Charlotte (KAIA), and Alfea (G22) emerged mid-performance to hitch BINI in a synchronized dance for “Shagidi” — uniting P-Pop’s finest in a single, show-stopping showcase.

BINI then performed their song “Shagidi” together with surprise appearances from SB19’s Stell, KAIA’s Charlotte, and G22’s Alfea.

Then got here the full-circle moment: Mayonnaise, the long-lasting 2000s rock band, surprised fans by joining KAIA for a live rendition of “Jopay.” The collab felt especially meaningful for KAIA’s Angela, who once went viral for covering the song on TikTok in 2022. Now, she was singing it with the unique band — before a frenzied arena crowd.

Grabe namang pasabog ‘to!” wrote @KittyOfreneo4 on Twitter speaking on Mayonnaise’s appearance. The official SoundCheckManila on Twitter even posted, “Never thought we might see this but we ain’t complaining! When P-Pop meets rock, sparks fly!”

Mayonnaise got here out to perform “Jopay” alongside KAIA.

Afterward, iconic singer-songwriter Yeng Constantino performed her hit song “Salamat” alongside the magnetic PPop trio of G22. Yeng even posted a backstage video of her and G22 harmonizing together while singing the song. The video had netizens like @rayaaau_ on Twitter begging, “We’d like a studio ver pls.” Fellow user @bro_bonk also shared how impressive the G22 collab performance was, saying that “ibang klase ang kanilang performance with Yeng Constantino, napapakanta ang audience.”

Singer-songwriter Yeng Constantino harmonized with the PPop trio of G22.

As SB19 performed “Liwanag sa Dilim,” the group roared over again as OPM royalty Rico Blanco stepped onto the stage. Then got here the unexpected twist: Blanco grooved to “Dungka” alongside SB19, G22, and KAIA, with BINI’s Sheena joining the combo. Three of the country’s biggest girl groups united to have fun this climactic moment. It wasn’t only a performance — it was a grand statement.

OPM royalty Rico Blanco joined SB19 on stage during their performance of “Liwanag sa Dilim.”

Puregold’s OPM Con 2025 was not a celebration of what OPM has been; it was a glimpse into what it may well be. A genre that consistently evolves, yet never loses its soul. OPM Con 2025 honored the past, elevated the current, and gave the long run a colossal stage to face on. From stadium anthems to nostalgic throwbacks, Puregold created an area where your complete spectrum of Pinoy sound could shine. And in doing so, Puregold OPMCON is now officially ​​one among the largest historic moments in Philippine music.

Stay within the loop. Subscribe to Puregold Channel on YouTube, like @puregold.shopping on Facebook, and follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.


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