Goal is holding its Goal Circle Week sale April 7 through April 13.
The sale on tons of of hundreds of things is open to members of Goal Circle, the retailer’s free rewards program. The exclusive deals are robotically applied at checkout, Goal said. There are latest deals every day of the sale, with discounts on categories like apparel and grocery, and offers for gift cards based on meeting spending thresholds.
Members can even get 15% off of anybody item on Goal.com. Discounts might be as high as 40%, the retailer said.
Goal is No. 5 within the Top 1000. The database is Digital Commerce 360’s rating of North America’s online retailers by web sales. Digital Commerce 360 categorizes Goal as a mass merchant.
When is Goal Circle Week?
Circle Week is Goal’s sale for members. The retailer has held the weeklong members-only sale before. Up to now, Goal Circle Week coincided with Amazon’s sales event, when many other retailers also held sales.
In October 2023, Goal held its sale to coincide with Amazon’s Big Deal Days, kicking off the vacation shopping season. It also held a comparable sale in July, coinciding with Amazon Prime Day.
Goal said the April sales event will offer “two times more savings” than the October sale.
What’s Goal Circle?
Goal relaunched its loyalty program in April with a brand new, paid tier: Goal Circle 360.
The paid level is accessible at a reduced rate of $49 per yr from April 7 through May 18, when the worth will increase to $99. Membership offers unlimited same-day delivery for orders of $35 or more. Delivery can take as little as an hour, Goal said. Circle 360 membership also includes same-day delivery from other retailers through Goal’s Shipt success service. Shipt has relationships with dozens of outlets, like Big Lots (No. 237 within the Top 1000), Carter’s (No. 81), and Kroger (No. 6).
Members will even receive free two-day shipping on Goal.com orders.
The Goal Red Card might be rebranded because the Goal Circle Card, with 5% off purchases. Goal Circle will proceed on because the free tier of the membership program, while Goal Circle 360 requires an annual membership fee.
Circle members can link accounts with other services to get exclusive perks, Goal said. Goal customers can earn Ulta reward points through Ulta Beauty purchases at Goal. Members can even access free trials of Apple TV, Apple Fitness+ and other Apple services.
“We’ve spent plenty of time talking with guests about what they love about Goal Circle, and we are able to’t wait for members to experience much more ease, savings and private touches each time they shop,” said Cara Sylvester, executive vice chairman and chief guest experience officer.
The retailer first launched Goal Circle in 2019. Since then, it “has helped over 100 million Goal Circle members save tens of millions of dollars yearly,” Goal said in an announcement.
How much does Goal make in online sales?
In its fiscal fourth quarter ended Feb. 3, 2024, revenue grew 1.7% to $31.92 billion, from $31.39 billion within the year-ago period. That was driven by a 1.6% growth in sales and a 9.8% increase in other revenue, Goal said.
Total comparable sales declined 4.4% over the identical period. Comparable store sales declined 5.4%, while online sales fared relatively higher, down 0.7%. Online sales were boosted by strong same-day services including in-store pickup, Drive Up, and Shipt, Goal said. They made up greater than 10% of total sales and grew 13.6% within the quarter. Drive Up sales led the expansion, it said. Online sales made up 21.3% of total sales, a slight increase from 20.8% in Q4 2022.
Although online sales declined yr over yr, they improved over the third quarter, Goal said. In Q3, online comparable sales had declined 6% yr over yr.
Meanwhile, full fiscal 2023 revenue declined 1.6% from 2022 levels to $107.41 billion. Total comparable sales declined 3.7% within the period, and digital comparable sales decreased 4.8%. Online sales accounted for 18.3% of total sales for the yr, down from 18.6% in 2022.
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