Forget the mundane, because your screen is about to blow up with non-stop entertainment, drama, and surprises starting 6th September! Amazon MX Player, Amazon’s free streaming service, today unveiled the high-stakes promo of its blockbuster masala reality show, Rise & Fall, which attracts from an internationally celebrated concept and offers it a uniquely Indian flavour. Ashneer Grover, known for his unfiltered opinions and sharp insights, will probably be taking up the host’s mantle, making this show a promising on a regular basis dose of entertainment for 42 days straight. Featuring 16 celebrity contestants from diverse backgrounds, including Bollywood, music, politics, entrepreneurship, and social media, two radically different worlds, and a ruthless fight for survival, the unscripted series brings together all the pieces you like about each day binges – from celebrity contestants and difficult tasks to unexpected twists and jaw-dropping moments.
The show is sponsored by marquee brands like Lux Cozy as Co-Powered By partner, Orient Electric as Official Lighting Partner, and Haier as AI Home Partner. With strong interest across categories and more partnerships in discussion, Rise & Fall is emerging as a high-impact opportunity for brands this festive season.
The promo sets the tone for the brutal divide between two starkly opposite worlds in Rise & Fall – the Rulers and the Employees. The Rulers bask in luxury inside a lavish penthouse, while the Employees grind in a bare-basics basement, fighting tooth and nail to rise to the highest. Between broken trust, shifting alliances, and shocking revelations, the true drama begins when those below rise and people above fall. With its daring tagline, “16 contestants. Two worlds. One ultimate power struggle,” the promo makes it clear that Rise & Fall is built to maintain you hooked, night after night, where each episode will leave you guessing, cheering, and possibly even losing your calm with all strategies flying around!
The primary glimpse also reveals among the celebrity contenders entering the sport — Arjun Bijlani, sharp and fiercely competitive; Dhanashree Verma, determined to rise against all odds; Kubbra Sait, fearless and unafraid to call it prefer it is; and Kiku Sharda, balancing humour with surprising grit. They join twelve other celebrity players from a combination of various industries, making it one of the eclectic and unpredictable lineups of any unscripted show.
Amogh Dusad On Rise & Fall
Speaking concerning the show, Amogh Dusad, Head of Content, Amazon MX Player, said, “At Amazon MX Player, we’ve at all times strived to bring daring, disruptive formats that resonate with India’s diverse audiences. The show is a robust social experiment that mirrors the real-world stark contrast between the powerful and powerless. It’s high-stakes, unpredictable, and emotionally charged. And with Ashneer Grover on the helm, viewers can expect an unfiltered, thoroughly entertaining experience that’s each uniquely Indian and universally relatable.”
Deepak Dhar On Rise & Fall
Deepak Dhar, Founder & Group CEO, Banijay Asia & Endemol Shine India said, “Rise & Fall shouldn’t be just one other reality show, it’s a daring social experiment that challenges power and privilege. With a various mixture of celebrity contestants, shifting dynamics, and unpredictable human behavior, the format guarantees unmatched drama and intensity. And with Ashneer Grover leading the charge, the show will push the boundaries of unscripted entertainment, offering viewers a refreshing latest lens on reality television.”
Ashneer Grover On Rise & Fall
Making his debut as a bunch, Ashneer Grover said, “Rise & Fall is amongst probably the most charming reality show concepts worldwide. Being a follower of reality shows, I believe the division of contestants into haves and have nots brings a never experienced before dimension to reality shows in India. What excites me probably the most is the show’s unpredictability, where power flips in seconds and nobody can guess who’ll be on top tomorrow. The clashes, the hustle, and the drama make it unmissable. Hosting this show is like sitting front row to the most important power game India has ever seen, and trust me, viewers usually are not ready for what’s coming.”
Arjun Bijlani On Rise & Fall
Expressing his excitement about being a part of the show, Arjun Bijlani shared, “I’ve hosted, I’ve acted, but nothing prepares you for a show like this. It’s a totally latest ballgame. Rise & Fall is raw and real — there’s no hiding behind a personality. Every alternative you make can push you to the penthouse or drop you to the basement. That unpredictability is what’s what hooked me.”
Dhanashree Verma On Rise & Fall
Sharing her thoughts, Dhanashree Verma added, “The contrast between the Rulers and Employees is so striking. As someone who’s built her journey step-by-step, I connected immediately with the hustler spirit. This show challenges you not only physically, but mentally and emotionally. It’s a once-in-a-lifetime experience.”
Kiku Sharda On Rise & Fall
Kiku Sharda remarked, “People often see me making them laugh, but here, laughter comes with strategy, survival, and sometimes even tears. Rise & Fall is hard. You’ve gotten to outwit, outplay, and outlast. Let’s see if I survive here without losing my humour. I’d count that as a win.”
Hosted by Ashneer Grover, the last word game of power begins 6th September exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
Produced by Banijay Asia, Rise and Fall has been licensed through All3Media International and was originally created by Studio Lambert within the UK.
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Manisha has established a popularity for insightful and fascinating storytelling with over six years of experience within the industry. With a deep passion for cinema, she brings a novel perspective to her coverage, making it a trusted voice within the entertainment world.