“Buyers will find a way to get very personal recommendations, and aggregate vendors very similar to they do with Google already,” noted Jason Andersen, VP and principal analyst at Moor Insights & Strategy.
Going a step further, users can now shop right inside Gemini and, when looking for products “near me” in AI mode, can access a “let Google call” button. As they browse, Gemini will prompt them for more specifics, and on the backend, call nearby stores to find out availability, price, and data on any special promos. The consumer will then receive an email or text with inventory information on Google’s aggregate Shopping Graph. This features 50 billion product listings, two billion of that are updated every hour, in response to Google.
These capabilities are currently only available to US-based users. Google’s Duplex technology underpins these recent features, together with a “big Gemini model upgrade” to assist the AI discover the perfect stores to call, suggest follow-up questions, and summarize key conversation takeaways. “Let Google call” rolled out in search this week within the US, in categories including toys, health and sweetness, and electronics.