EBay releases latest reselling feature with Certilogo digital ID

EBay Inc. announced a brand new feature called “resell on eBay” that may allow users to more easily list clothing for resale.

The feature will work using technology from Certilogo, which provides digital ID and authentication for attire using artificial intelligence (AI). EBay acquired Certilogo in 2023.

The workflow will leverage AI to simplify the general process for consumers who wish to create listings for his or her used clothing on eBay and take part in the circular economy, the web marketplace said.

“eBay is targeted on delivering solutions to brands while curating an elevated marketplace for buyers and sellers,” said Charis Marquez, global general manager of fashion at eBay. “Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace. Our latest resell feature helps brands keep their product out of landfill while giving consumers an incredibly easy technique to give their item a second life.”

EBay ranks No. 6 in Digital Commerce 360’s Global Online Marketplaces database. The database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).

How ‘resell on eBay’ will work

When an eBay user scans the QR code on a product’s label, they are going to see a “resell your garment” button. In the event that they click on the button, they’ll give you the chance to ascertain that the item is authentic using Certilogo’s system through their eBay account. 

After the authentication process is complete, eBay will routinely create a list prefilled with information in regards to the item. Then, the user might be directed to the listing, where they will edit or add additional information before the listing is public.

“This latest ‘resell on eBay’ feature was a natural next step for Certilogo’s innovation and product evolution,” said Michele Casucci, CEO and founding father of Certilogo. “With 540 million products already connected by our secure digital IDs, our mission is to empower brands by helping them create an experience that blends the physical with the digital world. With the ability to securely resell your products with ease only makes the circular shopping experience more accessible for everybody.”

Italian retailer Save The Duck might be the primary to check out the brand new tool starting in May. EBay plans to expand the service to other retailers in the long run, it said.

eBay financial results

The marketplace reported revenue grew 2% to $2.56 billion in its fiscal Q1 ended March 31, 2024. That’s akin to Q4 2023 revenue, the best since Q1 2021. GMV was up barely, growing 1% yr over yr to $18.6 billion. 

Motor parts and accessories were the biggest contributor to eBay’s growth in Q1, the marketplace said. Collectibles also remained necessary, and eBay invested in latest features including price guides and authentication partnerships to facilitate more sales. It also launched a simplified listing tool for sports trading cards to prefill a list with relevant information. That led to a double-digit percentage reduction in listing time and increases within the variety of listings and items sold per customer, eBay said.

eBay also continued to take a position in its live shopping beta test. It enabled live shopping on desktop, which enhanced homepage discoverability with personalized recommendations, it said.

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