Last week’s big release, Dhurandhar, has managed to place up big numbers over the weekend because of a powerful word of mouth. The film goes rock-steady on Monday, which is an excellent sign, because it proves that it’ll proceed to perform over the following couple of weeks. Taking this factor under consideration, trade sources have told Bollywood Hungama that the makers and distributors of the Ranveer Singh-starrer have decided to not sell tickets at a reduced rate on Tuesday, December 9.
EXCLUSIVE: Dhurandhar follows into the footsteps of Raid 2, Sitaare Zameen Par; distributor requests cinemas to avoid Tuesday Rs. 99 offer for Ranveer Singh-starrer and to proceed with popular pricing within the weekdays
A trade source told Bollywood Hungama, “Since April, it has been the norm for cinemas to sell tickets for Rs. 99, Rs. 149, or Rs. 199 on Tuesday. The scheme has worked big time and it’s normal to see house-full shows across theatres every Tuesday. But within the case of Dhurandhar, an exception has been made. The makers feel that there’s an incredible demand to catch the motion entertainer on the massive screen. Because of this, they don’t feel a reason to bring down the speed for a day in weekdays. They’re confident that this could not affect the footfall or earnings in any way.”
The source continued, “The distribution team could sense on Sunday itself that the film had caught on big time. Hence, many cinemas opened the advance ticket sales for Tuesday on Sunday itself with popular weekday rates, sans any discount.”
The history of the Tuesday offer
The discounted Tuesday offer began on April 22, 2025, and Kesari Chapter 2 was the primary recent release to make the most of it.
In these 7 ½ months, only two biggies until now have avoided the Tuesday offer in Week 1, identical to Dhurandhar – Raid 2 and Sitaare Zameen Par. Thamma and Ek Deewane Ki Deewaniyat had a release on Tuesday to coincide with Diwali festivities, and so they too didn’t go for the offer, for obvious reasons.
All other biggies since April like Housefull 5, War 2, Saiyaara, Mahavatar Narsimha, Kantara: A Legend Chapter – 1, Sunny Sanskari Ki Tulsi Kumari, etc. decided to sell tickets at a reduction every Tuesday. Movies like Saiyaara and Mahavatar Narsimha were overperforming and yet, its makers opted for the offer.
Recently, the distributors of the miraculous Gujarati blockbuster Laalo – Krishna Sada Sahaayate asked cinemas to not sell tickets for Rs. 99 and as an alternative, keep the minimum price at Rs. 149. This was done in Week 5, when the film caught on big time.
Also Read: “Dhurandhar is nasha”: Siddharth Anand says Ranveer Singh starrer is prime example of “EVERY rattling department performing to their peak”; Aditya Dhar REACTS!
More Pages: Dhurandhar Box Office Collection , Dhurandhar Movie Review
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