Across industries that depend on service, clients and patrons now expect environments that feel adaptive, seamless, and personalized. Whether arriving at a lobby, settling right into a room, or navigating shared facilities, today’s guests favor interactions that mirror the convenience of connected living.
Anchored in its vision of “Powering Connected Innovation,” Samsung is positioning SmartThings as a unifying platform that makes these interactions possible. By integrating intelligence into displays, sensors, and devices, Samsung goals to create environments that anticipate needs, reduce friction, and enable staff to concentrate on higher-value service.
Samsung Philippines recently gave an exclusive, curated take a look at how digital ecosystems can enhance each the visible and behind-the-scenes flow of an area on the Samsung Business Experience Studio and SmartThings Home Showroom on the Science Hub Tower, McKinley Hill last Dec. 4.
Led by the top of Samsung Philippines’ One Samsung B2B Vertical, Anthony Atacador, the showcase demonstrated how Samsung’s connected ecosystem — spanning from skilled displays, security solutions, to SmartThings-powered automation — can transform spaces into intuitive, responsive environments that elevate comfort, convenience, and overall experience of guests and clients.
“The goal of Samsung is de facto to empower and help business owners through our technology. And once I say technology, it’s not only our products however the solutions that Samsung has. What’s progressive about Samsung are the solutions we created,” Mr. Atacador said.

Responsive room controls
Despite the sophistication, Samsung has designed its interfaces so clients are in a position to navigate controls with minimal effort. On the core of that is SmartThings, which enables centralized and user-friendly control of a room’s key functions. By simply scanning a QR code, a visitor can adjust lighting, temperature, entertainment and more.
This approach allows spaces to adapt in real time. Lights can dim progressively within the evening, air-conditioning can adjust before arrival, and entertainment systems can sync with a visitor’s device inside moments.
The convenience of use is important in environments that welcome diverse guests, ensuring that comfort and convenience are accessible no matter a visitor’s age, tech fluency, or familiarity with connected spaces.
Dynamic ambiance
Samsung’s skilled displays and hospitality TVs play a serious role in creating visually unified environments. With advanced calibration, crisp resolution, and customizable interfaces, these displays can shift seamlessly between welcome messages, content streaming, and branded information.
This means lobbies, corridors, and rooms can maintain consistent visual quality. Businesses can tailor messaging, present information, or enhance ambiance with curated visuals, all managed through centralized content systems.
One other forward-looking element of the studio is the demonstration of automated routines. SmartThings allows spaces to react based on time, occupancy or specific triggers.
Motion sensors can activate gentle lighting during late hours, shades or curtains can adjust mechanically at sunrise, and rooms can switch to energy-saving settings when unoccupied.
Efficiency and control for operations
SmartThings and Samsung’s B2B solutions allow administrators to oversee multiple spaces from a single dashboard. This includes monitoring device status, adjusting room conditions, pushing broadcast messages, and scheduling routing automations.
Moreover, Samsung’s Knox security platform provides device-level protection across connected displays and mobile devices. In environments where visitors often use personal smartphones to interact with in-room or in-space systems, Knox ensures that data is protected and that device connections are mechanically cleared after use.
Optimized energy efficiency
Samsung also eases energy management inside hospitality spaces. Powered by artificial intelligence (AI) and thru automated controls that reply to occupancy and time-of-day patterns, SmartThings helps reduce unnecessary consumption without compromising comfort. HVAC adjustments, lighting routines, and system-wide automations contribute to more sustainable operations.
“If I [manage] a constructing and I even have SmartThings Pro, SmartThings Pro can study the activity contained in the constructing. But in fact, you can manually set it up,” Mr. Atacador shared.
Over time, these optimizations contribute to lower utility costs and more environmentally responsible operations—an increasingly vital consideration for organizations that manage large facilities and aim to balance guest comfort with long-term sustainability commitments.
From spaces to cities
At a broader level, solutions offered by SmartThings not only can strengthen industries like hospitality but may support the federal government’s long-term push toward constructing smarter, future-ready communities.
As government agencies and personal sectors explore digitalization initiatives, connected ecosystems offer models for modernizing public facilities, boosting operational efficiency, and raising service standards across sectors.
“Samsung could be very passionate in helping our country develop,” Mr. Atacador said. “Not only we’re attempting to work with the federal government when it comes to smart cities but in addition with businesses.”
By showcasing how intuitive automation and centralized management can improve comfort while reducing resource consumption, Samsung’s ecosystem aligns with national priorities on digital transformation.
“If our businesses are not digital, they’ll get challenged in a while, even our country,” he emphasized. “Samsung will provide awareness and would offer the needed education for people to grasp the importance of technology, specifically Samsung’s.”
As people increasingly experience connected living of their homes, their expectations carry over into the places they visit. Samsung’s preview underscored how thoughtfully designed connected environments can elevate the best way people experience spaces and have interaction with them.
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