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Indian film star Sara Ali Khan has been officially announced as the newest Friend of the Brand for iconic Swiss watchmaker Longines, marking a major collaboration between certainly one of Bollywood’s most admired young actresses and a heritage luxury timepiece house. The announcement was shared widely across media today following a press release and Sara’s own social media post, where she expressed her excitement over the partnership.
Sara Ali Khan becomes recent face of Swiss watch brand Longines
Sara took to Instagram to share the news along with her followers, writing, “I’m delighted to share that I’ve joined the Swiss watch brand LONGINES as a Friend of the Brand. Its timeless elegance, wealthy heritage and authenticity have long inspired me and I cannot wait to point out you what’s ahead! #Longines #ElegancelsAnAttitude #LonginesPrimaluna.” This message reflects her personal admiration for the brand’s legacy and values, setting the tone for what each parties hope will likely be a creative and provoking collaboration.
Longines, founded in Saint-Imier, Switzerland in 1832, is understood for its graceful designs, precision engineering, and long history of sport timing and aviation partnerships. Its winged hourglass logo is recognised in greater than 150 countries world wide. The brand’s association with India dates back to 1878, when it first sold watches within the country, a historical connection that the corporate says this recent collaboration will further strengthen.
Within the official statement, Longines praised Sara’s radiant personality, effortless charm and refined sense of fashion, noting that she perfectly embodies the spirit of timeless elegance which is an indicator of the brand’s identity. Her versatility and robust public presence in cinema have made her an influential figure amongst modern audiences, aligning with Longines’ efforts to have fun individuals who represent elegance not only through appearance, but through authenticity, confidence, and attitude.
Sara Ali Khan, who made her film debut in 2018 with the hit Kedarnath and has since starred in successful movies like Simmba, Atrangi Re, and Zara Hatke Zara Bachke, brings each contemporary appeal and cultural relevance to the Longines family. A graduate of Columbia University with a level in history and political science, she is widely respected for her intellect in addition to her on-screen presence qualities that the brand sees as reflective of its values of precision and heritage.
The collaboration is anticipated to highlight Longines’ PrimaLuna collection, known for its elegant design and female sophistication an aesthetic that resonates with Sara’s personal style and public image, making this partnership a mix of tradition and modernity that appeals to look at enthusiasts and fashion followers alike.
This announcement adds to Sara Ali Khan’s growing list of high-profile partnerships and reinforces Longines’ commitment to working with influential cultural figures who embody its core principles of grace, authenticity, and timeless elegance.
Also Read : Sara Ali Khan shares heartfelt note for Sushant Singh Rajput on 7 years of Kedarnath: “Thanks for reminding me to be curious”
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