Logan Paul and Bradley Martyn’s faked fight footage ended up being a viral promotional tactic for a brand new Prime flavor – but fans have one key query.
Paul and Martyn tricked their tens of hundreds of thousands of followers into believing they were about to see footage from their secret bare knuckle gym fight in 2024. As an alternative what they got was a guerrilla marketing video where the pair promoted their latest Prime protein drink.
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Prime is the drink company that was delivered to prominence by Paul and KSI once they teamed up in 2022 to launch what was then a series of hydration beverages. Nonetheless, the recently-retired Brit was nowhere to be seen in latest promotional material for this latest offering.
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Logan Paul and Bradley Martyn launch latest drink with ‘fight footage’ hoax
This evening after days of back-and-forth on social media, Logan Paul finally released the alleged video he had obtained of a fight between him and Bradley Martyn from the summer of 2024. It’s widely understood that Paul won that scrap with ease, but on this video he was ‘knocked out’ brutally.
After garnering hundreds of thousands of views inside hours, the pair revealed that it was all promotion for a drink they’re launching. That they had been discussing the beverage in the course of the footage, and now more official details have emerged.
In a joint statement, the pair said: “We’re excited to announce Prime Protein to the world and showcase what happens when rivals come together as brothers and business partners.
“Our goal was to create a improbable ready-to-drink protein shake that may fuel any lifestyle: 32g Protein 3g Sugar 150 calories Lactose free.
“We consider we’ve created the very best Ultra-Filtered Protein Shake on the planet, and now that we’re each fighting for a similar team, we truly consider the sky is the limit.”
Fans wonder where KSI is in latest Prime promoting
While most commenters were impressed with Paul and Martyn’s marketing skills, one key query did emerge: “Where is KSI?” The British YouTuber has been the face of Prime along together with his former boxing opponent, but was nowhere to be seen in the brand new post.
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“I really like you Prime but seriously get KSI within the post next time,” one particularly vocal fan wrote. “We don’t care about these two.” They then added: “This is big!! Next time get KSI in the image but aside from that appears good Prime.”
That sentiment was echoed in quite a few other comments on X and Instagram. KSI did comment on the Instagram post, writing: “Good to have Bradley as a partner. This protein shake is hands down probably the greatest.”
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