It’s one other Friday, and one other week of madness for the exhibitors. While Border 2 is all set to see a solo release on January 23, the film is yet to open 100% advances across all centres. The identical is making all of the fans anxious, as audience is unable to figure the explanation for delay in advances. Bollywood Hungama has sniffed through the matter by talking to exhibitors and got details on the identical.
SCOOP: Anil Thadani attempts to club Toxic showcasing with Border 2; Exhibitors refuse deals on account of Dhurandhar 2
Reliable sources have informed Bollywood Hungama that Anil Thadani is attempting to club the showcasing of Border 2 with the Eid 2026 release Toxic. “He has demanded at-least 50 percent of shows for Toxic on Eid in a clash with Dhurandhar 2. The exhibitors have refused to the offer, as Dhurandhar 2 is a much hotter film and so they won’t give you the chance to separate the showcasing. They’re willing to provide complete support to Border 2, but not at the associated fee of missing out on Dhurandhar 2. Hence, the advances haven’t opened at multiple centers, as Anil and his team are attempting to get some form of commitment for Toxic, whereas exhibitors have made their decision clear.”
The trade source informs that exhibitors have asked Anil to avoid clash with Dhurandhar 2, as each are hot movies, however the flavour of the season is Dhurandhar 2 and it definitely deserves a solo showcasing for sequel. “Toxic is a hot film and will come solo. Clashing with Dhurandhar 2 is a nasty business call. Due to the clash in March, we’re held at ransom already in January. Border 2 mustn’t be clubbed with Toxic in any manner as each are different movies from different banners. We request the makers to step into this and open full fledged advances. Clubbing Border 2 with Toxic is unfair,” an exhibitor told Bollywood Hungama.
As things stand, Border 2’s advance booking has opened only at select properties roughly around 1500 screens while multiple centres are still awaiting a full rollout. Trade insiders say the situation is predicted to make clear soon, but exhibitors remain firm that they won’t sign any future showcase commitments that impact their Eid 2026 plans. All eyes at the moment are on the concerned stakeholders to resolve the deadlock on the earliest.
Also Read: Trade experts open up on Border 2’s advance booking: “There’s no ‘Aman Ki Asha’ factor here; When Sunny Deol screams ‘Awaaz kahan tak jaani chahiye?’ and when the jawans reply ‘Lahore tak’, you’re directly naming the enemy”
More Pages: Dhurandhar – The Revenge Box Office Collection , Dhurandhar – The Revenge Movie Review
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