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The Ministry of Road Transport and Highways (MoRTH), under the leadership of Union Minister Nitin Gadkari, has launched Sadak Suraksha Abhiyan (SSA) 2026, a nationwide public awareness campaign aimed toward promoting responsible road behaviour across India. Lending their voice and presence to the initiative are a few of the country’s most distinguished personalities, including Amitabh Bachchan, Alia Bhatt, Vicky Kaushal, together with Kay Kay Menon, renowned singer-composer Shankar Mahadevan, and lyricist-composer Swanand Kirkire.
Amitabh Bachchan, Alia Bhatt and Vicky Kaushal join hands with Nitin Gadkari for Sadak Suraksha Abhiyan 2026
The campaign marks its fourth consecutive yr with a grand telethon on CNN-News18, scheduled to happen in Mumbai on January 25. Designed as a high-impact awareness initiative, the event will feature engaging conversations and performances, all focused on driving behavioural change and strengthening public commitment to road safety.
In response to official MoRTH data, India recorded 4,87,707 road crashes in 2024, resulting in 1,77,175 fatalities—a median of nearly 485 lives lost on daily basis. Alarmingly, over two-thirds of those deaths involved individuals between the ages of 18 and 45, highlighting the urgent need for sustained national awareness. Risk aspects comparable to over speeding, rash driving, dangerous overtaking, jaywalking, non-use of helmets and seatbelts, and delays in providing help through the critical golden hour proceed to contribute significantly to road fatalities.
The theme for SSA 2026 is ‘Kartavya’ (Duty), reinforcing the concept road safety will not be only a regulatory issue but a shared civic responsibility. Reflecting this shift, the campaign’s tagline “Parvaah Se, Kartavya Tak” signals a move from concern to conscious motion on Indian roads.
This yr’s edition is anchored around 4 key pillars: Kartavya (Duty), Kayda (Discipline), Kavach (Shield), and Kranti (Change)—together aiming to construct awareness, promote disciplined behaviour, leverage technology and AI, and enable long-term, community-driven transformation.
Speaking on the initiative, Santosh Menon, Chief Content Officer, Network18, said, “Sadak Suraksha Abhiyan represents a collective commitment to creating our roads safer—bringing together government, institutions, industry, media, and residents on a shared platform of responsibility. This yr’s theme, Kartavya, reinforces that road safety is the duty of each citizen. Through collective ownership and sustained behavioural change, we are able to move from intent to real impact.”
Puneet Singhvi, Chief Strategy Officer, Network18 Group, added, “We applaud the Ministry’s continued leadership in driving this sustained initiative and are committed to amplifying its message, deepening public awareness, and inspiring responsible road behaviour that may significantly reduce preventable crashes and save lives.”
With strong celebrity support and nationwide reach, Sadak Suraksha Abhiyan 2026 goals to transcend awareness and encourage meaningful motion, urging residents to embrace road safety as a shared responsibility.
The grand telethon will air on CNN-News18 on Sunday, January 25, from 11:00 am onwards.
Also Read: Throwback: Amitabh Bachchan on Khakee, “It made a really pertinent comment on the secular backbone of our country”
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