Kendall Jenner is appearing in her first-ever Super Bowl ad — and poking fun at her dating life in the method.
The supermodel, 30, stars in a brand new Fanatics Sportsbook business where she playfully mocks the assumption that NBA players who date her later grow to be bad at their sport.
“Haven’t you heard? The web says I’m cursed,” Jenner begins within the TV spot, which debuted online Tuesday, January 27. “Any basketball player who dates me kinda hits a rough patch.”
The Kardashians star goes on to joke that her wealth comes from successful sports betting.
“How else do you think that I can afford all this? Modeling?” she quips, walking down a staircase lined with paintings of her with unidentified basketball players (whose faces have been ripped out of the artwork).
“This pool? Basketball Boyfriend 1 missed the playoffs. I suppose no one was getting a hoop on this house,” she says while floating on a raft.
Later, she shows off a vintage automobile and claims she bought it after betting on yet one more paramour.
“Do you want this bad boy? Boyfriend 2 flopped right out of the league. Not that I ever drive,” she jokes.
Finally, Jenner climbs aboard a non-public jet (“Thanks, Boyfriend 3!”) and says she’s ready “to bet on something recent: football players.” She and a flight attendant then laugh as they prepare to fly to California for Super Bowl LIX.
“Kardashian curse,” Jenner adds while sipping a glass of champagne. “That’s not even my last name.”
The ad is an element of a promotion that may allow fans to bet together with Jenner, who will share her pick for the winner of the massive game on Wednesday, January 28. The next day, fans can “Bet on Kendall” using the Fanatics Sportsbook app.
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and [unmistakably] of the moment,” Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, said of the ad in a press release. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the right solution to bring Fanatics Sportsbook into the highlight with Fanatics Studios and our incredible partners at OBB Media.”
Love and basketball! The Kardashian-Jenner sisters have an extended history of high-profile relationships, a lot of which involve NBA players. Khloé Kardashian has almost exclusively romanced athletes, marrying basketball star Lamar Odom in 2009 before splitting 4 years later. She had an on-off relationship along with her daughter True’s father, Tristan Thompson, but their romance ended again […]
While the business doesn’t drop any specific hints about who Jenner may be referring to, fans know that she’s dated several NBA stars through the years. Most recently, she was in a relationship with Phoenix Suns guard Devin Booker on and off from 2020 to 2022 before they briefly rekindled their romance last 12 months.
Jenner has previously been linked to past and present NBA players Blake Griffin, Ben Simmons, D’Angelo Russell, Chandler Parsons, Jordan Clarkson and Kyle Kuzma.
Years before the Super Bowl ad, Jenner’s own sister roasted her for having a sort. During season 3 of the family’s Hulu reality show, Kim Kardashian wore a T-shirt that read, “Kendall Starting Five” and included photos of a number of the NBA players she’s dated.