For many years, Zee TV has consistently pushed the boundaries of television storytelling by investing in narratives which can be emotionally wealthy, visually immersive, and rooted in authenticity. Continuing this legacy, the channel brings to life a key turning point in its popular show Tumm Se Tumm Tak, starring Sharad Kelkar (Arya) and Niharika Chouksey (Anu), by filming a pivotal romantic sequence amidst the breathtaking landscapes of Kashmir.
At a time when television productions increasingly depend on recreated environments, Zee TV selected conviction over convenience, taking the story to real locations to preserve its emotional and cinematic integrity. The Kashmir sequence marks a big moment within the journey of Arya (Sharad Kelkar) and Anu (Niharika Chouksey), unfolding at an important juncture within the narrative where emotions, intent, and transformation converge.
Staying true to its philosophy of delivering meaningful, high-quality entertainment to audiences across the country, Zee TV’s decision to shoot on location reflects its commitment to creating experiences that feel real, immersive, and deeply engaging, bringing viewers closer to the story and its characters.
Sharad Kelkar On Shooting In Kashmir
Sharing his experience, Sharad Kelkar, who essays Arya, said, “From a storytelling and production perspective, this was a call we were very clear about. Certain moments have to be experienced, not recreated. Shooting in Kashmir added an authenticity and cinematic depth that the story genuinely needed. It’s a call we took consciously, since it serves the narrative in the very best possible way.”
Niharika Chouksey On The Kashmir Proposal
Speaking in regards to the shoot, Niharika Chouksey, who plays Anu, shared, “What made this sequence much more special for me was knowing how long audiences have been rooting for Anu and Arya. Shooting this in Kashmir felt like the proper solution to honour that journey. Fans will finally get to see a moment they’ve been waiting for because the start, and I feel the situation adds a quiet magic to it. It’s emotional, it’s honest, and it truly reflects where the story has reached.”
Producer Prateek Sharma On The Shoot
Highlighting the creative intent behind the choice, Prateek Sharma, Producer, said, “If you determine to mount a sequence of this scale, it’s never about only one scene or one location. There are various moving parts, logistics, schedules, weather, permissions, and the well-being of all the team. But when the story demands it, you commit fully. This Kashmir sequence was a collective effort, driven by the assumption that our audience deserves an experience that feels real and cinematic. It’s our way of giving back to the loyal viewers who’ve been emotionally invested in Anu and Arya’s journey from the very starting.”
Magnesh Kulkarni Of Zee TV On The Channel’s Approach
Speaking in regards to the channel’s approach, Mangesh Kulkarni, Chief Channel Officer, Zee TV, added, “Our focus has at all times been on evolving television storytelling while staying rooted in emotional authenticity. Taking Tumm Se Tumm Tak to Kashmir reflects our commitment to scale, quality, and immersive narratives. It’s about creating moments that feel meaningful to viewers and reinforce television’s ability to deliver experiences which can be each emotionally wealthy and visually compelling.”
With this on-ground shoot, Zee TV once more reinforces its position as a national broadcaster that consistently elevates storytelling, mixing emotion, realism, and cinematic sensibility to deliver unforgettable viewing experiences.
In the course of the shoot of Zee TV’s Tumm Se Tumm Tak, lead Sharad Kelkar spoke in regards to the dreamy proposal in Kashmir, in an exclusive conversation with Bollywood Bubble.
Watch the complete interview here:
Watch Tumm Se Tumm Tak day by day at 8:30 PM, only on Zee TV.
For more news and updates from the entertainment world, stay tuned to Bollywood Bubble.
Also Read: Bharti Singh, Harsh Limbachiyaa Reveal Second Baby Boy Kaju’s Name With A Special Post; Here’s What It Means
Varsha Tiwari is a budding content author enthusiastic about Bollywood, popular culture, and the stories behind the highlight. She enjoys breaking down trends, celebrity moments, and film narratives into engaging, reader-friendly content. At all times curious and observant, she is currently pursuing a Master’s in Communication and Journalism. Outside of writing, she enjoys painting because storytelling doesn’t at all times need words to make an impact.