The Melania Trump documentary grabbed the highlight with its strong opening weekend collections. The film, nonetheless, had a robust budget, including marketing costs. Subsequently, it must perform well on the box office to realize break-even. Although the film’s endgame is its performance on streaming platforms, a solid theatrical run would still be good for the makers. Scroll below for the deets.
Melania’s box office performance in its opening weekend
The documentary opened at #3 within the domestic box office rankings. It collected a solid $7.1 million on its opening weekend on the box office in North America. It’s the most important opening weekend for the genre since 2013, surpassing the opening weekends of Am I Racist? [$4.5 million], Monkey Kingdom [$4.6 million], Born in China [$4.8 million], and After Death [$5.1 million].
Internationally, Melania collected just $25k on its opening weekend. It has been released in limited markets overseas, which include Australia and Recent Zealand. Adding the solid domestic gross to its international cume, the worldwide collection became $7.18 million on its opening weekend. It’s a robust start for a documentary, but not enough if it plans to realize break-even in its theatrical run.
Worldwide collection breakdown
- Domestic – $7.1 million
- International – $25k
- Worldwide – $7.2 million
How much does it need to achieve break-even on the box office?
In line with reports, Melania had an overall budget of $75 million, including the marketing costs. Since Amazon and MGM Studios have acquired the film and it’s primarily for his or her online audience, box office collection matters less. If it were to interrupt even on the box office, Melania would wish to earn around $187.5 million, based on the industry’s 2.5X multiplier. It is a large goal for a documentary, but on the other hand, this movie’s endgame is the way it performs on Prime Video.
What’s the documentary about?
The documentary follows Melania Trump in the course of the final 20 days before the 2025 Presidential Inauguration, taking viewers inside her private world as she navigates high-stakes planning, intimate conversations, and the complexities of returning to the White House. Melania was released on January 30.
Stay tuned to Koimoi for more box office updates and stories!
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