TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads on its platform. The corporate can also be launching an “AI Dubbing” tool for creators and types to expand the reach of their ads and branded content.
The brand new “Custom Avatars” are designed to represent a creator or a brand spokesperson. Creators can decide to scale their likeness to create multilingual avatars to expand their global reach and brand collaborations, TikTok says. Brands can create avatars with their spokesperson or a creator they’ve partnered with to localize their global campaigns.
There are also latest “Stock Avatars,” that are pre-built avatars created using paid actors who’re licensed for industrial use. The thought behind these avatars is to present businesses a approach to add a human touch to their content. TikTok says the avatars are created with actors from a spread of backgrounds, nationalities and languages.
The launch of the brand new tools could be concerning for some. Hollywood actors went on strike last 12 months over several different concerns about AI, including the fear that their likeness could be used to generate AI replicas. With TikTok’s latest AI avatars, creators have control over whether or not they want their likeness used. Creators can even determine their rates, licensing, and who can use their avatar.
As for the brand new AI Dubbing tool, it is going to allow creators and types to translate their content into 10 languages, including English, Japanese, Korean and Spanish. It mechanically detects the language in a video, after which transcribes and translates the content to supply a dubbed video in the popular language. TikTok says the brand new feature lets creators and types communicate with global audiences.
The launch comes as TikTok recently revealed that 61% of users have made a purchase order either directly on TikTok or after seeing an ad.
The brand new features will likely be available as a part of “TikTok Symphony,” the corporate’s suite of ads solutions powered by generative AI, which was launched in May. The suite includes tools to assist marketers write scripts, produce videos and enhance current assets.
TikTok is constructing out its ads business despite facing a possible ban within the U.S. if its parent company, ByteDance, fails to sell the app inside a 12 months.
