Cebu Pacific partners with PwC for digital system upgrade

CEBU PACIFIC has partnered with PricewaterhouseCoopers Consulting Services Philippines Co. Ltd. (PwC Consulting Philippines) to implement a SAP Cloud enterprise resource planning (ERP) platform, which is able to serve because the airline’s core finance and operations system and support its digital transformation initiatives.

“Through this partnership, we’re enabling the airline’s finance and operational teams to work smarter, faster, and more collaboratively,” PwC Consulting Philippines Managing Principal Veronica Bartolome said in a media release on Thursday.

The platform will allow Cebu Pacific to access real-time data insights, generative artificial intelligence-driven automation, and predictive analytics.

It is anticipated to modernize the airline’s business processes across finance, risk and treasury, procurement, supply chain, flight operations, sales, asset and money management, and regulatory compliance, PwC Consulting Philippines said.

PwC Consulting Philippines is an SAP Platinum and RISE with SAP-validated partner and can function Cebu Pacific’s implementing partner for the project.

Cebu Pacific plans to totally transition to SAP Cloud ERP Private solutions by the third quarter of 2027.

The digital transformation will cover the complete Cebu Pacific group, including the budget airline’s operator Cebu Air, Inc., which also operates CebGo, Inc.; 1Aviation Groundhandling Services Corp.; and Aviation Partnership (Philippines) Corp. (APlus), which handles aircraft maintenance and repair.

“With its industry focus, in addition to global and native expertise, PwC Consulting Philippines leverages best practices in finance and logistics, including its user adoption strategy, thus providing expert advisory to the Cebu Pacific group during this digital transformation,” the corporate said.

SAP Cloud ERP Private will streamline end-to-end finance solutions, strengthen governance and risk management, and permit scalability to support growing business demands, Ms. Bartolome said.

“As Cebu Pacific sustains its growth, we want systems that may keep pace with the dimensions and complexity of our operations… This transformation strengthens how we manage resources and make decisions across the business, enabling a more consistent experience for our customers,” said Cebu Air Chief Financial Officer Mark Julius V. Cezar. — Ashley Erika O. Jose

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