The problem of AI in game development stays thorny, but Alistair McFarlane–the COO and company director of Rust developer Facepunch–doesn’t see it as a detriment to within the industry. As an alternative, he embraces it as “one other tool” that is “for the higher, not the more serious.”
“[AI is] powerful, it’s efficient, and at the tip of the day, it’s just one other tool, one which helps people move faster and deal with the creative stuff,” McFarlane told Sky News. “Sure, it’s disruptive, no doubt about that. Every major shift in tech is. But used properly, AI doesn’t replace creativity, it amplifies it. It removes busywork, hurries up iteration, and offers teams more room to experiment.”
Last 12 months, the 2025 CESA Video Game Industry Report shared the outcomes of a survey that exposed over 50% of Japanese video game developers use AI indirectly. Nintendo’s Shigeru Miyamoto has said that the corporate won’t rush into AI, while Sony’s approach to AI emphasizes it as a support tool fairly than an attempt to exchange human creativity.
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