Lazada Philippines is emphasizing consumer trust and product authenticity in its upcoming March sales campaign, as e-commerce platforms aim to strengthen shopper confidence and move beyond purely discount-driven promotions.
Carlo O. Barera, Lazada Philippines chief executive officer, said the upcoming 3.3 sale, happening from March 2 at 8:00 p.m. to March 5, is designed to present Filipino shoppers real value they’ll trust.
“With Global Brands at LazMall, expanded member rewards, and versatile payment options, we’re helping consumers make smarter, more confident purchasing decisions while constructing long-term trust in e-commerce,” Mr. Barera said in a press release released on Monday.
Within the upcoming sale, Lazada assured authentic products, secure payments, dependable delivery, and after-sales support.
The platform noted that this underscores their commitment to a safer and more reliable shopping experience.
Meanwhile, global brands corresponding to Carote, LocknLock, and Decathlon are also set to take part in the three.3 sale.
Brand-led exclusives inside LazMall’s Global Brands might be highlighted within the sale, along with platform-wide promotions.
Lazada Group is a pioneering e-commerce platform in Southeast Asia, with about 160 million energetic users and over a million energetic sellers every month.— Edg Adrian A. Eva