Kim Kardashian Accused Of Using AI To Alter Appearance In Latest Ads

Kim Kardashian is once more facing intense scrutiny online, this time over her appearance in recent promotional images tied to her latest business enterprise. The fact star and entrepreneur recently shared content promoting an energy drink brand she co-founded, but as a substitute of specializing in the product, social media users quickly zeroed in on her look. Critics flooded comment sections and forums with claims that Kim Kardashian’s face appeared heavily altered, with some even speculating the photographs were digitally manipulated.

Kardashian shared a series of promotional images and videos for her energy drink brand, Update, showing herself sipping the beverages while preparing for a photoshoot, studying scripts, and getting glam. Nevertheless, many viewers focused on her facial expression slightly than the product, with some claiming the photographs didn’t resemble her in any respect.

“Who is that this?” one user asked, hinting that they didn’t recognize Kim Kardashian. “Each day a brand new face,” one other person wrote on X.

Critics alleged that her skin appeared overly smoothed and that her facial structure looked different from that in recent public appearances. Many online discussions included speculation about possible photo editing, cosmetic procedures, and digital enhancements, making her seem like she is in her “botched era.”

“Her face looks different on account of a mixture of fillers/Botox (which she’s discussed), skilled makeup/contouring, studio lighting, and heavy photo editing/filters, common in her promo shots,” one X user wrote, while another person took to Reddit to share, “Loads of Photoshop.”

Some social media users questioned the form of Kardashian’s nose and the feel of her skin, while others claimed certain facial details appeared blurred or altered. A since-deleted photo reportedly fueled further speculation, prompting users to query whether it had been created with AI.

Kardashian also shared behind-the-scenes insight into how her partnership with the energy drink brand developed, revealing she had been using the product long before becoming a co-founder, calling it her “obsession drink.” “I believe you guys have probably seen me carry this drink loads over the past 12 months and a half,” she said within the video, explaining that her relationship with the corporate began organically in 2023.

She described being drawn to the product due to her fast-paced lifestyle and give attention to wellness. “As someone who moves at an intense pace while prioritizing focus, balance, and what I put in my body, I used to be drawn to updates approach, to focused energy,” Kardashian said. “Update had quietly turn out to be my go-to energy source.”

Unlike traditional caffeinated drinks, she emphasized that the product provides a more balanced boost. “Everyone drinks coffee within the morning, and I stand up, and I drink my update. It is a focused drink. So it’s like a relaxed energy. It isn’t like a jittery energy, and you may go to sleep on it.”

The controversy coincides with Kardashian’s role as a co-founder of Update, an energy drink brand preparing for a nationwide retail rollout, including placement in Walmart stores. Within the video, Kardashian also admitted she simply enjoys the taste. “I just, I crave the taste. It’s really weird. It’s sweet, but it surely’s, like, really good.”

In line with the fact star, her involvement grew after she began sharing feedback with the corporate in regards to the product. “It was known that I used to be only a long-time consumer of the product, and so I’d reach out and provides them unsolicited feedback on the flavors, formulations, and packaging.”

In line with reports, Kardashian became involved with the corporate after using the product herself in 2023 and offering feedback the next 12 months, which ultimately led to a partnership. She reportedly played a job in redesigning the packaging to create a more minimal, “masculine” aesthetic, in addition to contributing to product reformulation and pricing strategy.

The beverage is marketed as caffeine-free and sugar-free, using paraxanthine, a compound derived from caffeine metabolism, which the corporate claims avoids the crashes and jitters related to traditional energy drinks.