Actor Ajay Devgn’s premium whisky label, The GlenJourneys, has reported a turnover exceeding Rs. 4 crore inside just 4 months of launch. In accordance with an official communication from the corporate, the single-malt brand has sold over 8,622 bottles because it debuted in October last yr and is now preparing to expand beyond domestic markets through exports.
Ajay Devgn’s The GlenJourneys crosses Rs. 4.14 crores turnover in 4 months; Premium whisky brand expands across 6 states
Launched as a collaboration between Ajay Devgn and Cartel Bros, The GlenJourneys has achieved a complete turnover of Rs. 4.14 crores to this point. The brand currently operates across 437 stores spread over six Indian states. Its journey began in Maharashtra in October 2025, followed by a phased rollout to Goa, Uttarakhand, Uttar Pradesh and Delhi in January 2026. Most recently, it entered the Haryana market in February 2026, strengthening its North India footprint.
The corporate has also initiated the registration process in 23 additional states and union territories, including Punjab, Pondicherry, Rajasthan and Chandigarh, as a part of its broader national expansion strategy. Along with retail availability, The GlenJourneys has secured shelf space in duty-free outlets at major Indian airports comparable to Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar and Mangalore, giving the brand exposure to international travellers.
Speaking in regards to the brand’s growth trajectory, Ajay Devgn reportedly shared an announcement, “The GlenJourneys is rooted in time-honoured Scotch traditions and character. The encouraging response from Indian consumers is actually gratifying. Watching the brand grow steadily while earning international recognition gives us every reason to have a good time. I’m deeply involved in shaping a brand that resonates with Indian audiences, especially beyond metro cities, through premium retail and on-trade channels. With growing demand, we’re optimistic about strong sales momentum going forward.”
The corporate’s latest update signals confidence in scaling operations further, with export plans now into consideration. Industry observers note that celebrity-backed premium alcohol brands have been steadily gaining traction in India’s evolving spirits market, particularly within the single-malt segment.
On the skilled front, Ajay Devgn is currently preparing for Drishyam 3, the subsequent installment in his successful thriller franchise. Moreover, sequels to popular comedy franchises comparable to Dhamaal and Golmaal are also reportedly in development, adding to the actor’s upcoming slate.
Also Read: Priyamani boards Rohit Shetty’s Golmaal 5 as shoot begins in Mumbai, reunites with Maidaan co-star Ajay Devgn: Report
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for contemporary Bollywood News, Recent Bollywood Movies update, Box office collection, Recent Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.