Meghan Markle’s lifestyle brand, As Ever, has responded to a report that she is seeking to expand into Australia fairly than the U.K.
“This is theory,” an As Ever spokesperson told Us Weekly on Monday, March 9, in response to a report by ITV News published Sunday, March 8.
“No decisions have been made about when or where international expansion might happen. Entering recent markets is a considered process, nevertheless it’s something the brand is happy to explore because it continues to grow on this next phase,” the spokesperson added. “Watch this space.”
ITV News royal editor Chris Ship reported on Sunday that Meghan, 44, could be taking private meetings in Australia next month in hopes of launching As Ever internationally. To this point, the brand’s products have been available exclusively within the U.S.
In response to ITV News, Meghan and husband Prince Harry will visit Australia in mid-April, with the couple’s office telling the outlet that they may partake in “various private, business, and philanthropic engagements.”
As Ever launched within the U.S. in April 2025, with Meghan’s initial offering including raspberry jam, honey, flower sprinkles, crepe mix, shortbread cookies and quite a lot of herbal teas. The products dropped at the side of the primary season of the Duchess of Sussex’s lifestyle series, With Love, Meghan, on Netflix.
Netflix was an initial investor within the brand but confirmed to Us on Friday, March 6, that it had ended its investment in As Ever.
“Meghan’s passion for elevating on a regular basis moments in beautiful yet easy ways inspired the creation of the As Ever brand, and we’re glad to have played a job in bringing that vision to life,” a Netflix spokesperson told Us. “Because it was all the time intended, Meghan will proceed growing the brand and take it into its next chapter independently, and we look ahead to celebrating how she continues to bring joy to households around the globe.”
An As Ever spokesperson said, “As Ever is grateful for Netflix’s partnership through launch and our first 12 months. We have now experienced meaningful and rapid growth and As Ever is now able to stand by itself. We have now an exciting 12 months ahead and might’t wait to share more.”
Meghan’s Netflix series, With Love, Meghan, aired for 2 seasons and a vacation special in 2025. In August 2025, Meghan and Harry’s Archewell Productions signed a brand new first-look take care of Netflix for film and tv projects, extending their partnership with the streaming service.