Ektaa Kapoor revealed that her parents, veteran actor Jeetendra and her mother Shobha Kapoor, were against her launching the ALTT app and frightened it would tarnish her image. Ektaa gained attention when she launched the OTT platform ALTT (formerly ALTBalaji), which focused on daring, original content geared toward an 18+ audience. Nevertheless, the platform soon faced trouble and was banned by the Government of India in 2025 for obscenity. Recently, Ektaa admitted that her parents — Jeetendra and Shobha Kapoor — were against her starting the platform.
Ektaa Kapoor Reveals Dad Jeetendra Gave 100 Taunts For ALTT Balaji’s Daring Content
During her conversation on Usha Kakade Productions, she said, “My mom and pa didn’t want me to start out the ALTT. They thought that since I’m a Padma Shri recipient. And I even have a picture within the industry, I shouldn’t start an app with daring content. We had loads of fight in our house regarding this. But I believed that since I even have done loads of family content. I should do different content which involves youth, crime, daring – something that works on every platform. So I began it, but I didn’t get any support from my house.”
Ektaa also shared how her parents would tease her consistently for launching the platform. She said she heard more taunts than for not getting married. She explained, “They might goal 4 taunts at me as I refused to get married. But on this case, I had to listen to 100 taunts. From the morning, they’d start telling me to shut the platform – Band kar Do, band kar do. Eventually, my mom and I resigned, but I got maximum taunts for this. And my dad and mom became my saas (mother-in-law) when it got here to this thing.”
ALTT Balaji Was Banner
In 2025, ALTT was banned by the Centre for streaming ‘obscene and vulgar content’ that didn’t adhere to legal standards. In a notification, the Ministry of Information and Broadcasting blacklisted 24 other OTT web sites. It includes ULLU, ALTT, Desiflix, Big Shots and more.
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