Zuffa Boxing has a brand new broadcast home, and it’s one Eddie Hearn may be very aware of.
Dana White entered the world of boxing promotion this 12 months, promising to make waves and shake up the game’s very foundation.
Quite a few moves have raised eyebrows to date, including Zuffa Boxing’s signing of Conor Benn, a longtime fixture on Hearn’s Matchroom Boxing roster.
And after taking one in all the British promoter’s top stars, White has now landed his organization a cope with one in all Hearn’s former broadcast partners.
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Dana White’s Zuffa Boxing secures broadcast cope with Sky Sports within the UK
Just like the UFC, Zuffa Boxing is streaming on Paramount+ in the USA. A couple of events into the promotion’s launch this 12 months, fans in the UK now understand how they’ll tune in.
On Wednesday, a multi-year broadcast deal was announced between Zuffa Boxing and Sky Sports, making the well-known channel the exclusive home to White’s boxing organization within the UK and Ireland.
“Sky Sports has been a long-standing partner to boxing for greater than 30 years,” said Sky Sports’ Chief Officer UK & Ireland, Jonathan Licht.
“Zuffa Boxing has exciting plans for the game, and we share that very same ambition with regards to putting on the very best fights for our customers.
“We look ahead to a brand new era where we’ll use our platform to each construct stars and showcase elite boxing talent here within the UK and internationally.”
The announcement also includes an announcement from White, who described the partnership as an enormous “milestone” for Zuffa Boxing.
“The UK has played such a pivotal role throughout the history of boxing,” White said. “The fans there are among the most loyal and passionate on this planet.
“While you discuss boxing in that region, Sky Sports has all the time been the house for legendary boxing fights. There’s no larger or higher platform to showcase the very best boxing within the UK.
“It is a massive milestone for Zuffa Boxing,” he added.
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Quite a few memorable boxing matches throughout history have been shown on Sky Sports, a lot of which were under Hearn’s banner.
The British promoter has formed quite the rivalry with White, who has now inked a cope with the identical broadcaster that Hearn did back in 2015.
Hearn signed a cope with Sky Sports over a decade ago to broadcast as much as 20 shows a 12 months. The agreement lasted until 2021 and included Anthony Joshua ‘s title win over Wladimir Klitschko in front of 90,000 fans at London’s Wembley Stadium.
White can be hoping for similar historic moments in boxing, having to date only hosted events on the low-capacity UFC Apex.