VITRO partners with Bounty Fresh for digital operations

VITRO, INC., the information center arm of PLDT Inc., has partnered with Bounty Fresh Group Holdings, Inc. to support the latter’s digital operations.

“As our organization continues to grow, investing in resilient and future-ready digital infrastructure is important. Our supply chain mustn’t ever stop, and real-time visibility across our operations is critical to maintaining efficiency and quality,” Bounty Fresh President and Chief Executive Officer Kenneth G. Cheng said in a media release on Thursday.

PLDT said Bounty Fresh operates in a time-sensitive environment that requires systems to attach farms, processing plants, and distribution channels. These systems support data visibility for managing supply chains, production, and inventory.

The corporate said its enterprise solutions, delivered through PLDT Enterprise and VITRO, will support Bounty Fresh’s network across its operations and types.

In a separate media release on Thursday, PLDT, through its corporate arm PLDT Enterprise, said it launched Metro Ethernet Trusted Route for Accelerated Cloud Connectivity (TRACC), which provides direct connectivity to cloud services via VITRO data centers.

“Metro TRACC allows enterprises to experience the total potential of cloud computing by providing a direct, secure, and high-performance path to leading cloud platforms,” said Benedict Patrick V. Alcoseba, PLDT first vice-president and head of enterprise product management and global capability.

On the local bourse on Thursday, shares in PLDT fell P5, or 0.38%, to shut at P1,300 each.

Hastings Holdings, Inc., a unit of the PLDT Useful Trust Fund subsidiary MediaQuest Holdings, Inc., holds a majority stake in BusinessWorld through the Philippine Star Group, which it controls. — Ashley Erika O. Jose

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