Banijay Asia, a part of media and entertainment powerhouse Banijay Entertainment, is ready to provide the primary international adaptation of Talpa Studios’ daring reality format, The Alliance. The Hindi-language version which can launch on Prime Video India as premium flagship content, exemplifies the “global to local” expertise Banijay Asia is understood for.
Banijay Asia to back Hindi adaptation of The Alliance for Prime Video India
Now in its third successful 12 months within the Netherlands, The Alliance has proven itself as a highly addictive reality format, driven by strategy, trust and continually changing dynamics. The Indian adaptation guarantees a high-stakes social strategy arena, specifically reimagined for the Indian audience. On this version, one must keep their friends close, but their enemies closer, nonetheless, as alliances fracture and loyalties shift under pressure, the competition becomes a real test of character. In a cultural landscape where relationships are paramount, just one player can ultimately win the prize.
Deepak Dhar, Founder & Group CEO at Banijay Asia: “Banijay Asia has built longstanding, trusted relationships with streamers across India, and this commission reflects the boldness they place in our ability to deliver distinctive, highvalue content. Prime Video India has been a very important partner on this project, and is the proper home for a format of this scale and ambition.”
Sebastian van Barneveld, Director Global Distribution at Talpa Studios: “Proven within the Netherlands, dominating access prime time with the strongest rankings seen previously three a long time, this highly flexible Talpa Studios format brings together all our core strengths into one powerful show. Seeing The Alliance expand into India is a proud milestone for us. With Banijay Asia, we couldn’t have asked for a stronger launch partner on this genre.”
Mrinalini Jain, Group Chief Development Officer, Banijay Asia & Endemol Shine India: “At Banijay Asia, we continually challenge ourselves to bring the region fresh, distinctive, culturally relevant and fascinating entertainment, while continuing to push the envelope and shape the longer term of the entertainment landscape. We imagine great content must travel and be celebrated, whilst being meaningfully localised to the cultures and audiences it serves. With our partners at Prime Video India who’ve at all times supported our vision, The Alliance reflects this ethos.”
Within the Netherlands, The Alliance has turn out to be the most effective performing long running reality series on SBS6, consistently delivering strong rankings and engagement. Starting 2026, it achieved a record breaking 20.8% market share (key demo 25-59), significantly outperforming the channel average. The format also ranks because the primary title on streaming platform KIJK and continues to generate strong online engagement across social media platforms, underlining its broad and dependable fanbase.
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