Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of
WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene
Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls.
Women-led businesses took center stage because the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mixture of proudly local products — from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products.
Greater than only a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs proceed to remodel passion into purpose and innovation into livelihood opportunities.
Inspiring Stories Behind Women-Led MSMEs
Behind every product on display is a strong story of determination, innovation, and purpose. Across the country, women entrepreneurs proceed to remodel challenges into opportunities, constructing businesses that uplift communities and preserve Filipino craftsmanship.
Empowering Artisans Through Creativity
Sustainable and timeless — these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. By mixing heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect each sustainability and magnificence.
Behind every Sassy piece are the expert hands of girls artisans, including home-based moms and girls from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who fastidiously craft each item with dedication and pride. Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship.
By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to assist preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram: @sassyscreationph
Carrying Forward a Legacy
For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family heritage.
Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and recent product offerings while preserving the normal recipes that built the business. Discover their products on Facebook: MagpocsAraroCookies.
From Survival to Strength
For Cebu-based entrepreneur Cuevas Planas, founding father of Kirby’s Chicharon, her business trip represents resilience and the courage to start out over.
Through perseverance and faith, Planas built her brand from humble beginnings, eventually gaining the boldness to showcase her products in larger markets and trade fairs. Discover their products on Facebook: kirbyschicharonph.
Turning Passion into Healthy Innovation
Meanwhile, Flaviano’s Health Food Products, based in Laguna, was born from a shared passion for creating progressive food products.
Today, the brand continues to develop healthier food options while exploring recent opportunities to achieve more customers through platforms like SM Supermalls. Discover their products on Facebook: FlavianosFood SM Supermalls: A Launchpad for Future Filipino Brands Through initiatives just like the WomenBizPH Trade Fairs, SM Supermalls continues to function a marketplace where MSMEs can grow, gain visibility, and reach recent markets.
“At SM Supermalls, we see MSMEs not only as exhibitors but as future brands within the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the subsequent generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls.
For a lot of entrepreneurs, showcasing their products in SM malls represents a serious milestone — opening doors to recent opportunities, partnerships, and customers.
This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development.
Celebrating Women Entrepreneurs
This Women’s Month, SM Supermalls invites shoppers to find the inspiring women behind these brands and support their journeys toward growth and success.
Because when women entrepreneurs rise, they do greater than grow businesses—they uplift families, empower communities, and encourage the subsequent generation of leaders.
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