The team from Bluesky has built one other app — and this time, it’s not a social network, but an AI assistant that permits you to design your personal algorithm, create custom feeds, and, in the future, vibe-code your personal app.
On the Atmosphere conference over the weekend, Bluesky’s former CEO, Jay Graber, now chief innovation officer, and Bluesky CTO Paul Frazee, presented the AI app, called Attie, for the primary time. Conference attendees will turn out to be the initial beta testers for the brand new experience, which leverages Anthropic’s Claude under the hood to create an agentic social app built on Bluesky’s underlying protocol, the AT Protocol (or atproto for brief).
“It’s a brand new product — it’s not an element of the Bluesky app,” explains interim CEO Toni Schneider in an interview. (Along with his CEO role, Schneider is a partner at Bluesky backer True Ventures.) “We’ve launched a number of things inside Bluesky — Starter Packs and custom feeds, and all those sorts of things. This can be a standalone product, and it’s the primary one which’s built by Jay’s latest team.”
With Attie, anyone will give you the chance to construct their very own custom feed just by typing in commands in natural language, the identical as in the event that they’re chatting with another AI chatbot. To make use of the app, people will register with their Atmosphere login (meaning their login for any app that runs on atproto, which incorporates Bluesky). Attie will immediately understand what you’ve been talking about, what form of stuff you like, and more, because Bluesky and the broader ecosystem are open systems that share data across apps.
You’ll be able to ask Attie questions, like what posts you may wish to see or repost, and you need to use the app to curate your personal custom feed, personalized to you.
“You control it, you shape it, without having to write down code or know the way to arrange these feeds,” Schneider says. “It’s the start of just having lots more people give you the chance to construct on top of the Atmosphere.”
Plus, he adds, “It’s an AI product, but it surely’s an AI product that’s very people-focused … We expect AI is a really powerful technology, but we would like to make certain that we use it to construct things that basically profit people.”
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At launch, Attie could be used to construct and examine these feeds, which is able to later turn out to be available to you inside Bluesky or another atproto app. Over time, the plan is to permit Attie’s users to vibe-code their very own social apps in addition to construct tools for other people.
Schneider says that Graber and her team began working on the app just a few months ago, which was around the identical time she decided to return to constructing, as a substitute of running the corporate.
“I feel she realized that there was so rather more that she wanted to construct, and just doing the CEO job kept her busy, and she or he felt like she wanted more time,” Schneider tells TechCrunch. “As she spent more time, [and] got freed up, I feel it became clear that that is her blissful place. She’s an incredible leader and visionary, and we would like her constructing more things and never worrying about operating the corporate,” he says.
Graber says today, AI is getting used by the most important platforms to serve themselves, not their users, by attempting to increase people’s time spent of their apps, harvesting data, and controlling their algorithms.
“We expect AI should serve people, not platforms,” Graber said in her announcement of Attie. “An open protocol puts this power directly in users’ hands. You need to use it to construct your personal feeds, create software that works the way in which you would like it to, and find signal within the noise.”
Graber’s decision to once more deal with protocol and product was followed by the corporate’s announcement that it now has $100 million in additional funding from a round that closed last 12 months. The team hopes that news serves as a signal to the broader community that Bluesky will proceed to be around.
“It means now we have three-plus years of runway, which is great. Which means stability and security for the remainder of the ecosystem,” Schneider tells TechCrunch. It also signifies that Bluesky’s team has time to tackle the larger challenges ahead, which include adding privacy controls to the protocol and finding a option to monetize the social network of 43.4 million users.
One thing that Schneider assures us shouldn’t be within the works, nevertheless, is any crypto integration — despite the financial backing from multiple crypto investors. That’s something that had frightened some Bluesky users, who feared the app can be full of crypto scams or turn out to be a payment tool.
“It’s the sort of investors who were drawn to crypto due to its decentralization, and so they were investing in things built on the blockchain that were super decentralized,” Schneider says of Bluesky’s backers within the crypto space. “That is decentralized social, so it suits those that are invested to consider within the platform and the ecosystem opportunity.”
As a substitute, the corporate may experiment with other technique of monetization. The team hasn’t yet decided if Attie will ultimately require a fee, because it’s only a non-public beta in the interim. Other ideas being batted around include subscriptions and hosting services for individuals who wish to host their very own communities on the protocol.
Schneider, the previous CEO of Automattic, the house of publishing platform WordPress.com, sees the potential for the Atmosphere as being much like WordPress in this fashion.
“At the middle of [the Atmosphere] is a totally open system, so anybody can participate,” he says. “You’ll be able to have all of those independent, decentralized pieces that work together. With WordPress, that became an enormous ecosystem with billions of dollars — over $10 billion a 12 months, now — flowing through it.”
Schneider continues, “So it’s gotten very big, although it’s completely decentralized. And that is what we’re hoping for, for the Atmosphere to have that similar ability for a number of these apps and services to coexist and work together and construct an ecosystem.”