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Global star Priyanka Chopra Jonas has been announced as the brand new global brand ambassador for Bentley Motors, marking the start of a brand new collaboration between the actor-producer and the posh automobile brand. The announcement is accompanied by a brand new campaign set to launch this weekend, with an prolonged film scheduled to premiere in the approaching weeks.
Priyanka Chopra Jonas joins Bentley as global ambassador; debuts in recent campaign shot in Los Angeles
The campaign introduces a fresh creative direction for Bentley, captured by Co-Creative Director Greg Williams. Shot in a documentary-style format, the film offers a more personal and conversational take a look at Priyanka’s journey, featuring candid reflections on her life, profession, and artistic outlook. The visuals were filmed at Sony Studios in Los Angeles, with the Bentley Continental GT subtly integrated into the narrative.
Priyanka Chopra Jonas joins a growing roster of world ambassadors related to the brand, including Greg Williams and Mai Ikuzawa, who were appointed as Co-Creative Directors last 12 months. The campaign positions her as a part of Bentley’s broader effort to evolve its storytelling and connect with audiences through more authentic narratives.
Speaking concerning the collaboration, Priyanka said, “I’ve at all times been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but additionally a couple of shared appreciation for the method behind what we create.”
Ben Whattam, Marketing Director at Bentley Motors, also commented on the association, stating, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come back through naturally, creating something more authentic than traditional promoting.”
With a profession spanning nearly 25 years, Priyanka Chopra Jonas has established herself as a distinguished figure across film, television, and global entertainment. Along with her work as an actor, she can be a producer, entrepreneur, and creator. Beyond her skilled achievements, she is related to several social causes and serves as a UNICEF Goodwill Ambassador, advocating for education and child welfare.
The collaboration marks one other global milestone for Priyanka Chopra Jonas, as she continues to expand her presence across international platforms and brand partnerships.
Also Read: Priyanka Chopra’s Bvlgari billboard on Sunset Boulevard sparks conversation on representation
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