Sydney Sweeney has teamed up with American Eagle again for a horny summer campaign following her previously controversial ad with the corporate.
Sweeney, 28, posed for the brand’s “Syd for Short: American Eagle Jean Shorts” ad, which launched on Wednesday, April 15. Within the campaign, the Euphoria actress looked her best in a pair of blue denim cutoffs, which she teamed with a white shirt that fell off her shoulder.
In one other shot, Sweeney rocked a pair of light-wash shorts complete with a frayed hem. She kept her look easy with a plain white tee. Sweeney beamed for the camera and showed off her glowy skin and soft makeup, which included pink lips, long lashes and a touch of highlighter. She made her look much more beachy together with her blonde bob styled in loose waves.
Elsewhere within the ad, Sweeney showed a glimpse of skin while sizzling in a blue crochet top and sitting on a sandy set.
She also starred in a campaign video, where she wore a denim crop top tied in a knot at her waist and long shorts.
“What brand am I wearing?” Sweeney said as she posed in front of a blue sky backdrop. The camera then cut to her dancing and posing in numerous outfits, proving just how versatile the shorts are.
“Yeah, that one,” she said while giggling. “American Eagle jean shorts.”
In a subsequent press release, Sweeney said that there’s “something timeless about a fantastic pair of jean shorts.”
“They’re easy, but they make you’re feeling confident and put-together without trying too hard,” she continued.
Sweeney also opened up concerning the brand creating custom styles that donate one hundred pc of net proceeds to the Crisis Text Line to support those in need.
“Crisis Text Line, a cause so near my heart, has been a component of this partnership from the start,” the actress explained. “I really like knowing that when everyone wears these pieces, also they are a component of something meaningful, that directly helps individuals who need it.” Fans can shop the Syd Jen and Syd Short, which supports the mental health crisis line, at AE.com.
Sweeney’s second American Eagle campaign comes after her first ad sparked controversy for boasting about her “great jeans,” playing on her beauty in August 2025 that some likened to white supremacy and eugenics.
American Eagle responded to the backlash that very same month, writing via social media, “‘Sydney Sweeney Has Great Jeans’ is and all the time was concerning the jeans. Her jeans. Her story. We’ll proceed to have a good time how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Sweeney later opened up concerning the campaign, telling GQ in November 2025, “I did a jean ad.”
“I mean, the response definitely was a surprise, but I really like jeans,” she said on the time. “All I wear are jeans. I’m literally in jeans and a T-shirt every single day of my life.”