Xbox CEO Asha Sharma Pulls Plug on Gaming Copilot

Xbox CEO Asha Sharma took to X today with a message in regards to the direction of the platform, announcing leadership changes and the discontinuation of Gaming Copilot on Xbox consoles and mobile. Sharma wrote that Xbox must “move faster, deepen our reference to the community, and address friction for each players and developers,” and that a part of that shift means retiring features that don’t align with where the platform is headed.

The most important casualty is Gaming Copilot. Sharma confirmed Microsoft will begin winding down Copilot on mobile and is stopping development of Copilot on console entirely. The AI-powered companion was first previewed for the Xbox mobile app last June as a part of the broader push to make the Xbox PC app a greater solution for handheld devices ahead of the ROG Xbox Ally launch. Pulling the plug on Copilot for each mobile and console is a meaningful walk-back, especially considering the feature was being positioned as a core a part of the Xbox handheld experience lower than a yr ago.

The announcement also accompanied a leadership shift, with Sharma promoting existing Xbox leaders alongside bringing in latest voices to push the platform forward. She framed the balance as essential for getting the business back on target. Sharma has only been within the CEO role for a number of months, and that is one in all her clearest signals yet on what she’s keeping and what she’s cutting. Killing a flagship AI feature is a notable move from someone who got here over from Microsoft’s CoreAI division, and it echoes her earlier promise to not flood the Xbox ecosystem with what she described as soulless AI slop. She also hurried to chop the worth of Game Pass following October 2025’s price hike.

For now, Microsoft hasn’t shared any timeline on when Copilot shall be fully faraway from the mobile app, or whether existing Xbox Insiders will see the feature disappear earlier than the overall user base.


Related Post

Leave a Reply