A solid plan for digital technology is a must for B2B omnichannel

Ecommerce industry experts say it takes careful planning to determine how technology developments fit into an ecommerce practitioner’s operations and growth strategy, based on data and evaluation within the 2024 B2B Omnichannel Buyer and Seller Report from Digital Commerce 360.

“Essentially the most pressing challenges B2B organizations need to achieve digital/omnichannel are data integrations that enable accurate inventory updates and profit margin evaluation,” says Lori McDonald, CEO of Milwaukee-based digital agency Brilliance Business Solutions. “Can your tech stack get you where you should go? What’s going to it cost? Do you could have the technical, marketing and digital business staff that it’s good to support the expansion? Discover the gaps.”

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Key takeaways from B2B Omnichannel Buyer and Seller Report

McDonald adds: “Search for what’s working well in your enterprise today which you can expand and grow on. Do your customers love talking along with your product engineers? Look for tactics to focus on their expertise in your digital offering. Do your customers value getting information on when the product will arrive but ceaselessly tie up your customer support staff with those questions? Prioritize enabling them to get that information via your digital site.”