Last 12 months, Amazon Germany was in a position to increase its net sales in retail media with 20 percent. The revenue of its promoting business got here to 2.9 billion euros in 2023. This is sort of 10 percent of the corporate’s total revenue in Germany.
These data come from Amazon Germany’s financial statements for last 12 months. In total, the net marketplace generated a revenue of 34 billion euros. In comparison with 2022, this was a rise of 12 percent.
Retail media is a comparatively recent phenomenon, which entails promoting space at online retailers. Consider ads in search results, on overview pages and product groups. These are shown on web sites of online stores, or shopping apps. The Interactive Promoting Bureau (IAB) Europe is currently working on industry standards for retail media in Europe.
Amazon’s promoting revenue
Ecommerce giant Amazon has been selling ad space on its marketplace for some time now. Within the last quarter of 2023, it generated almost 13.5 billion euros (15 billion dollars) from retail media globally.
Globally, Amazon generated 42.4 billion euros in net sales through promoting in 2023
In keeping with its latest financial plan, Amazon Promoting’s total international sales increased 24 percent, reaching 42.4 billion euros (47 billion dollars) in 2023. This includes retail media, in addition to promoting on Amazon Freevee, Twitch and Prime Video.
Internet marketing strategy
It isn’t surprising that brands are buying ads on Amazon Germany. It’s probably the most dominant online seller within the Germany, with a revenue that’s thrice higher than that of the second largest online seller, Otto.
In keeping with research in 2023, the net marketplace even influences offline retail in Germany. Which means a big portion of online consumers visit the web site often, which makes buying ads on the marketplace a useful marketing strategy.
