The Philippines uses Google’s Gemini for customer support activities at nearly thrice the Southeast Asian regional average, while also standing out because the only country within the region where women make up nearly all of the platform’s users, based on a brand new Gemini report.
Within the first-ever Gemini Report: Southeast Asia 2026, released on Tuesday, it said that the country, as a premier hub for business process outsourcing (BPO), uses Gemini for customer support-related prompts at nearly thrice the regional average.
These prompts were related to customer support activities akin to managing customer inquiries, orders, and complaints, in addition to producing marketing content.
The country also stood out because the only country where more Gemini requests got here from women than men.
By way of how the country uses the AI assistant, 24% of prompts were related to creative tasks, while writing-related requests accounted for 17%. Other prompts were about profession decisions and workplace support.
Globally, Gemini has greater than 900 million monthly users as of April, while its user base in Southeast Asia has greater than doubled over the past 12 months, the report said.
Around 40% of prompts within the region were focused on creating something recent, akin to generating images, writing documents, and coding. The region alone accounts for five billion images generated through Nano Banana, Google’s image-generation model.
Other prompts within the region were related to research at 20%, looking for advice and opinions as a thought partner at 10%, and other use cases at 30%.
“What makes this region so remarkable is how naturally it has been woven into every day life,” Sapna Chadha, vp for Southeast Asia and South Asia Frontier at Google, said in a press release.
“People aren’t just adapting to Gemini; they’re using it on their very own terms — in modalities they like, in languages they speak, and in contexts unique to their lives,” Ms. Chadha added.
Back within the Philippines, the report also found that 90% of prompts from the country were in English, the best share within the region.
This contrasts with regional peers, where nearly all of prompts are in native languages, with a regional average of nearly 70%. Vietnam led at 89%, followed by Thailand at 87% and Indonesia at 84%.
The report also found that Filipinos mainly use Gemini through phones at 71%, computers at 25%, and other devices for the rest.
Three in 4 Gemini requests within the region also got here from mobile devices, which the report attributed to their ease of use and the multimodal capabilities preferred by users.
Other key findings for Southeast Asia showed that 40% of Gemini users within the region are under 25 years old. The report said this age group makes more requests, engages in longer conversations, and writes significantly more detailed prompts than other age groups.
Singapore topped the rankings by way of the best per capita adoption of Gemini globally and recorded the best every day engagement within the region, at a mean of 10 interactions per day.
The primary-ever Gemini Report: Southeast Asia 2026 analyzed users across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to know how people across the region are adopting Gemini to work, create, and navigate their every day lives.
Looking ahead, Google said it seeks to bring the ability of AI agents safely and securely to consumers through the introduction of Gemini Spark, Google’s 24/7 personal autonomous agent.
Deeply integrated with Google Workspace tools akin to Gmail, Docs, and Slides, Gemini Spark can work within the background even when a user’s laptop is closed or phone is locked.
The feature is currently available in English for Google AI Ultra subscribers and can begin rolling out in Southeast Asia’s local languages starting this week for Ultra subscribers within the region, the report said. — Edg Adrian A. Eva