Yash Raj Movies (YRF), India’s premier legacy entertainment company, has appointed Usha Rachael Thomas as Head of Communications Strategy. She’s going to report back to Akshaye Widhani, Chief Executive Officer, Yash Raj Movies.
Yash Raj Movies appoints Usha Rachael Thomas as Head of Communications Strategy
In her latest role, Usha heads YRF and its talent agency’s outward-facing narrative, spanning press, social media strategy, brand voice, talent positioning and image management while strengthening the corporate’s relationships & footprint with global and native media. Usha will spearhead communication strategies across YRF’s various business ventures.
Akshaye Widhani, CEO, Yash Raj Movies, said, “As YRF’s businesses proceed to grow globally, how we tell our stories to the world matters as much because the stories themselves. Usha brings a mixture of adaptive & agile newsroom instinct sharpened across 20 years of leading communications for a few of India’s biggest media and entertainment giants. Her perspective will probably be instrumental as we shape communications strategies, built for scale and across all our businesses. We sit up for the worth she brings to our leadership team.”
Usha brings extensive experience across journalism, communications and brand strategy. A former journalist with Indiantelevision.com and HT Media, she led Public Relations and Corporate Communications at STAR India’s Hindi, Bangla and Marathi GEC division, Zee Entertainment Enterprises (ZEEL) across its Hindi GEC, Cinema, FTA and Premium clusters, and MX Player, constructing integrated strategies across a few of Indian television’s most iconic fiction and non-fiction properties, spanning OTT, film, celebrity brand campaigns and company mandates.
Throughout her profession, Usha has led award-winning campaigns recognised with an Abby Award Gold for the pioneering #ZeeforAll initiative across the satellite premiere of Dangal, which included an industry-first accessibility feature for visually challenged audiences, and a Cannes Lion for “The End” campaign by Lux, amongst other notable industry honours. She has also led one in every of India’s first OTT business case studies, on MX Player, in collaboration with MICA, published by Ivey Publishing, listed by the Harvard Case Centre, and featured on Ivey’s Bestsellers 2025–2026 list.
Usha will even be liable for constructing out positioning strategies in PR & Social Media for all YRF Talents, including Rani Mukerji, Ayushmann Khurrana, Sonam Kapoor, Ahaan Panday, Aneet Padda, Sharvari, Vaani Kapoor & Shreya Chaudhry.
Also Read: Yash Raj Movies and Posham Pa Pictures’ first theatrical collaboration starring Ayushmann Khurrana is titled Mupapa, set to release on Feb 19, 2027
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