Bounty Fresh Group Holdings, Inc. (Bounty), one in every of the Philippines’ largest poultry integrators, is seeking to expand into Southeast Asia because it celebrates its 40th anniversary, constructing on its domestic leadership and overseas presence in Indonesia and Latest Zealand.
Bounty Chairman Tennyson G. Chen said the corporate is exploring opportunities within the fast-growing Association of Southeast Asian Nations (ASEAN) market, where demand for poultry and value-added food products continues to extend.
“We’ve had the privilege of becoming a component of each Filipino gathering and celebration through Chooks-to-Go and Uling Roasters, which now have over 2,200 takeout stores nationwide,” Mr. Chen said.
He added that the corporate has also expanded overseas through Bounty Fresh Group Holdings, Inc. Segar in Indonesia and Tegel Foods, Ltd. in Latest Zealand.
“Now, we’re looking into expansion opportunities within the fast-growing ASEAN market, where demand for poultry and value-added products continues to rise,” he said.
Mr. Chen said the planned regional expansion is anchored on Bounty’s integrated business model and long-standing partnerships with contract growers, breeders, resellers, and native communities.
“But this potential expansion wouldn’t be possible if not for our strong ecosystem of contract growers, breeders, resellers, and communities that form the backbone of the corporate’s success,” he said.
The corporate said its 4 a long time of growth have been driven by innovation, operational efficiency, and the contributions of its employees and business partners across the worth chain.
“Forty years is rarely the achievement of 1 company alone. It belongs to each worker, grower, customer, supplier, retailer, financial institution, and partner who believed in our vision and helped construct Bounty with us,” Mr. Chen said.
“As we glance to the long run, we remain committed to growing together — with integrity, resilience, and an unwavering commitment to creating food higher for generations to return,” he added.
Because it enters its fifth decade, Bounty said it’s accelerating its transformation right into a future-ready food and agriculture company through investments in innovation, strengthening its integrated ecosystem, expanding its portfolio of food brands, and pursuing regional growth opportunities.
Founded by the Chen family in 1986 with a 5,000-layer chicken farm in Sta. Maria, Bulacan, Bounty has grown into the country’s second-largest poultry integrator. The corporate began with Bounty Farms, Inc., a table egg producer known for its “golden yolk” eggs, before expanding into broiler integration through Bounty Fresh Food, Inc. in 1993.
Today, Bounty operates an integrated poultry business spanning farming, feed production, food manufacturing, and retail. Its consumer brands include Chooks-to-Go and Uling Roasters, which together operate greater than 2,200 takeout stores nationwide. — Kaizzer Angela Marie V. Manuba