Catch awesome adventures at 7-Eleven: Pokémon teams up with convenience store giant for special merch and more

Date:

Lilicloth WW
ChicMe WW
Kinguin WW

7-Eleven Philippines and The Pokémon Company Partnership Press Conference. From left to right: Niantic Emerging Markets Senior Manager Joyce Mak, 7-Eleven Division Head of Marketing Communications Valerie Gayle Uy, and The Pokémon Company’s Corporate Officer of Asia Business Development Susumu Fukunaga

In its constant pursuit to foster community, 7-Eleven has mastered collaborating with popular brands that may stir excitement amongst its customers. This month, 7-Eleven goers can jump on one other awesome adventure as a legendary partnership is making noise in regions far and wide: that between the convenience store giant and one of the vital beloved media franchises on this planet, Pokémon.

A brand that’s captured the hearts of many with its range of video games, animated series and movies, trading cards, and mobile apps, Pokémon’s zest for exploration will certainly provide an irresistible thrill for fans of the franchise and 7-Eleven alike. The partnership was launched last Sept. 13, 2024 with a ribbon-cutting held at 7-Eleven Centris 1 in Quezon City. Present on the milestone occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic, Inc., the corporate of the mobile game Pokémon GO.

Ribbon-cutting ceremony outside the Pokémon-themed 7-Eleven Centris 1, Quezon City. From left to right: Niantic Emerging Markets Senior Manager Joyce Mak, The Pokémon Company’s Corporate Officer of Asia Business Development Susumu Fukunaga, 7-Eleven Operations Director Francis Medina, Host Myrtle Sarrosa, 7-Eleven General Merchandise Division Head Jun Ang, Strategic Merchandise Division Head Armi Cagasan, and 7-Eleven Division Head of Marketing Communications Valerie Gayle Uy

Each brands kicked things off by wrapping 7-Eleven Centris 1 in Quezon City in full Pokémon decor, with 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu to follow in the following few months. So as to add to the fun, 7-Eleven Centris 1 has also been become a PokéStop in Pokémon Go together with the remaining of the Philippine 7-Eleven stores. Customers can now enterprise to the branch nearest to them for the total Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.

Valerie Gayle Uy, 7-Eleven Division Head of Marketing Communications, speaking on the exciting way forward for the partnership

Gamers can then take a break from playing and revel in their go-to 7-Eleven products wrapped in Pokémon-themed packaging. There’s Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time; Pikachu and Snorlax for 7-Fresh Siopao; Meowth for Big Bite; Jigglypuff for Fundae; Gyarados for GULP; Eevee, Flareon, and Jolteon for the small, medium, and huge cups of City Cafe respectively; and Umbreon for Prima. The themed packaging is currently available in 7-Eleven Luzon stores, but shall be implemented across the country from October.

Susumu Fukunaga, The Pokémon Company’s Corporate Officer of Asia Business Development, expressing gratitude for the Philippines’ warm welcome and fervour for Pokémon

Fans of the trading card game have it extraordinary as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for each fan too. For each purchase of 1 Booster Pack, which starts at P259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. Definitely an additional treat for fans to interact with the community and collect, train, battle, and trade within the spirit of the franchise.

Joyce Mak, Niantic Emerging Markets Senior Manager, thanking the Filipino fans for his or her commitment to Pokémon Go through the years

Experience the 7-Eleven and Pokémon partnership today as they’ll be up for a limited time only. Prepare to embark on an ideal journey and develop into the best possible of all of them at 7-Eleven.

Cheers to 40 years with 7-Eleven and like us on 7-Eleven Philippines Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information.

 


Highlight is BusinessWorld’s sponsored section that permits advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Website online. For more information, send an email to online@bworldonline.com.

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.

Share post:

High Performance VPS Hosting

Popular

More like this
Related

Cal Boyington, TV Agent and Producer, Dies at 53

Veteran TV agent and producer Michael Carlton “Cal” Boyington,...

Make Your Training, Facilitation, and Presentations Relevant

This website uses cookies in order that...

Recent Windows 11 tool can fix devices that won’t boot remotely – Computerworld

Microsoft is working on a brand new Windows feature,...