This example is unusual because prior to now, ticket price hikes were common in Telangana under the KCR government. Now Andhra Pradesh is considering the hike while Telangana is just not.
The query is whether or not a price hike is de facto needed for a movie starring Naga Chaitanya, who is taken into account a tier-2 hero. Thandel has a budget of ₹90 crore. Despite the big budget, it continues to be seen as a medium-budget film due to Naga Chaitanya’s market value. Some consider that such hikes could harm medium-budget movies.
A recent success, Sankranthiki Vasthunnam shows that movies can do well even with current or barely higher ticket prices. The key is to supply reasonable ticket rates that may attract all types of viewers including family audiences .
If Thandel offers good content then it has the potential to be one in every of the highest-grossing movies amongst tier-2 heroes even without ticket price hikes.
Audiences are willing to observe the movies that might not be perfect so long as the ticket prices of the movie are reasonable. But with price hikes they expect movies to supply something extraordinary. So If Thandel doesn’t meet these high expectations then people may decide to skip it in theaters and watch it on OTT.
If the value hikes are approved then they could discourage people from going to the theaters. Many might wait for the film to be released on OTT platforms as a substitute.
Hence the foremost focus needs to be on providing solid content. Counting on price hikes to extend box office earnings is just not the very best strategy.
For updates on the film, stay tuned to Koimoi’s section Down South.
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