Actor Ranbir Kapoor has finally revealed the primary glimpse of his much-anticipated fashion and lifestyle brand, ARKS. The brand is ready to launch on February 14, 2025, and marks Kapoor’s foray into the style industry. In a recently released video, the actor is seen cycling through Mumbai, expressing his deep reference to town. His wife, Alia Bhatt, also shared her excitement for the launch, supporting Kapoor’s long-standing dream of constructing a brand.
Ranbir Kapoor’s ARKS to launch on Valentine’s Day; gives heartwarming shoutout to Mumbai
Ranbir Kapoor’s Vision for ARKS
The promotional video highlights Kapoor cycling past Mumbai’s iconic landmarks, including Marine Drive, the Bandra-Worli Sea Link, and a mural of his late father, Rishi Kapoor, at Bandstand. Narrating the video, the Animal actor shares, “I actually have travelled to many cities the world over, but nothing quite has the identical energy for me as Mumbai. The type that inspires you to try, fail, and get back up again.” He adds that town has shaped his personality and stays a vital a part of his identity.
A Decade-Long Dream Realized
Kapoor’s passion for launching a brand has been evident for years. In July 2023, during an episode of People by WTF with host Nikhil Kamath, he expressed his desire to create a fashion label that goes beyond being just one other celebrity-backed brand. He admitted, “I’ve been a sneakerhead since I used to be a child. I’m very keen about it. But I’m very scared because I don’t know India as well. I don’t know the market.”
ARKS: More Than Just Sneakers
While sneakers remain a key focus, ARKS is ready to redefine wardrobe-essentials. Kapoor envisions his brand offering high-quality basics, including white T-shirts, jeans, and shirts, alongside footwear. He critiques the present state of streetwear fashion, stating, “Streetwear is a bit bastardized now. I would love to call it like what a white T-shirt ought to be like, what jeans ought to be like, what a white shirt ought to be like, and naturally, sneakers because I like sneakers.”
On the work front, Kapoor is gearing up for Love and War, directed by Sanjay Leela Bhansali. The film, co-starring Vicky Kaushal and Alia Bhatt, marks Kapoor’s reunion with Bhansali after Saawariya (2007). He also has Nitesh Tiwari’s Ramayan.
Also Read: EXCLUSIVE: Zahan Kapoor reveals he “didn’t know” about cousin brother Ranbir Kapoor until his Bollywood debut; says, “Our one-on-one relationship wasn’t that close”
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