Recognizing India as an emerging B2B and retail ecommerce market, startup ecommerce technology provider Rupyz is developing its software-as-a-service platform for helping brands distribute their products through an omnichannel strategy.
Dhaval Radia, CEO, Rupyz
“Our commitment is to unlock the complete potential of India’s B2B ecommerce and provide chain,” says Dhaval Radia, co-founder and CEO.
Rupyz recently received $1.2 million in seed funding from enterprise capital firm Merak Ventures, which says it focuses on “sector-agnostic, early-stage” investments, and other angel investors.
In announcing the funding, Merak noted that “quite a few Indian small and medium businesses face significant obstacles in maximizing their growth potential as a result of inadequate digital commerce capabilities. This gap is especially concerning in an era where B2B commerce isn’t just a bonus but a necessity.”
Merak added, “Rupyz brings its integrated SaaS solution to enable these businesses to have an omnichannel interface to automate and scale their existing offline and online distribution.
Rupyz focuses totally on firms within the food, personal care, lifestyle and fast-moving-consumer-goods (FMCG) industries. It says it caters to a network of 85 brands and greater than 6,500 distributors and 250,000 retailers.
The corporate also says it expects to onboard over 3,000 businesses to its platform over the following 12 to fifteen months. It adds that a broad shift to a brand new generation of leaders of family-owned businesses in India is fostering a shift to digital commerce.
Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].
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