Tamil cinema has all the time had a robust presence in South Indian entertainment, but in recent times, many Tamil actors have been making a major shift towards Telugu cinema.
The Telugu public has all the time welcomed Tamil actors akin to Vijay, Ajith, Suriya, Dhanush, and Rajinikanth, turning them into household names in each industries.
Several Tamil movies have achieved huge success within the Telugu market, sometimes even outselling their original Tamil box office collections. Why, then, are Tamil actors heading straight to Telugu cinema?
One major reason is the broader audience and box office pull that Telugu cinema offers. Several Tamil movies, when dubbed in Telugu, fare higher than their Tamil collections, which inspires actors to make a foray into direct Telugu movies.
A few of the outstanding examples include Vijay’s Master (2021), which collected substantially in Andhra Pradesh and Telangana, Kamal Haasan’s Vikram (2022), which received a large response in Telugu states, and Rajinikanth’s movies akin to 2.0 and Jailer, which did extremely well within the Telugu market.
Higher pay is one other propelling force. As Telugu producers consider these actors bankable, they’re prepared to supply them much higher salaries than Tamil producers.
As an illustration, Vijay was said to have been paid ₹120-150 crore for Varisu, a Tamil-Telugu bilingual, while Dhanush demanded ₹25-30 crore for Sir, one other bilingual movie. With such fat paychecks, Tamil actors make Telugu movies a money-making proposition.
Telugu cinema also offers higher production values and pan-Indian penetration. After the huge success of Baahubali, Pushpa, and RRR, Telugu cinema has change into the face of Indian cinema worldwide.
Most Tamil actors now regard Telugu cinema as a way of accessing a wider audience outside South India. Large-scale productions, higher technical standards, and large promotions make Telugu movies more appealing to stars searching for pan-Indian acceptance.
One other necessary reason for this variation is the industrial nature of the Telugu industry.
In comparison with Kollywood, which sometimes struggles with budget constraints and star-driven productions, Tollywood ensures that actors get their payments on time and provides large-scale promotions.
The well-organized production and distribution system in Telugu cinema offers actors a safer and skilled environment.
Nonetheless, this trend poses several challenges to Tamil cinema. Tamil producers are losing their stars as Telugu producers bid them away.
The sector can be experiencing inflation of budgets, as actors are calling for a similar hefty cheques in Tamil cinema, which makes production more costly. Also, few actors are choosing Telugu commitments over Tamil projects, thereby delaying their mother industry.
Stay tuned to Koimoi for more South updates!
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