In an era where purchase decisions are heavily influenced by online reviews, having a strong online popularity and a number of positive customer testimonials is essential for any ecommerce store.
Studies have shown that 87% of consumers say online reviews impact their purchase decisions, and 84% trust online reviews as much as personal recommendations from friends or family.
With this in mind, it is crucial for you, as a store owner, to be in a position to collect and display customer reviews effectively.
In this comprehensive guide, we’ll discuss learn how to get customers to leave reviews and share our recommendations for the best customer review sites and tools at your disposal.
Why Use a Customer Review Tool for Your Online Store
Do you ever wonder what percentage of customers leave reviews? 52% of global web users aged
By reading reviews, customers gather useful insights, allowing them to make informed decisions concerning the products they need to purchase.
Customer reviews not only help your potential buyers in making decisions, but they’re also instrumental in constructing trust and confidence in your store, which ultimately ends in higher sales and conversions.
Percentage of global web users who post reviews online (Source: Statista)
Plus, as an online store owner, reviews are helpful for you, too. You may implement customers’ feedback to optimize your products and services and improve the overall shopping experience.
Furthermore, your ability to reply to negative consumer feedback would imply that you may be trusted, and ultimately, providing solutions to quite a few customer concerns will provide you with extra positive reviews.
Many store owners wonder learn how to ask a customer for a review. Well, many consumers are willing to provide feedback after they’ve been asked to do so via email or after they’ve purchased your product. Thus, it is a great idea to strive to increase the variety of reviews on your products.
Nevertheless, collecting customer reviews manually could be aÂ
You’ll need ecommerce review software or tools in order to maximize the reviews for your online store. Specifically, what these tools do is that they allow you to stay organized and manage your reviews effectively. In spite of everything, you’re very more likely to find tracking and responding to reviews more difficult as your store grows.
So, using review software or tools offers various advantages for your online store. These include:
- Efficient review collection: Automate the means of collecting reviews via email, SMS, or other channels, allowing you to gather more customer feedback effectively.
- Streamlined review management: Easily reply to customer feedback and address any negative reviews, enhancing your store’s popularity and demonstrating excellent customer support.
- Customizable display options: Showcase your customer reviews attractively on your website or product pages, boosting your store’s credibility and overall appeal.
- Insightful analytics: Track the performance of your product rankings, testimonials, and overall review trends to help optimize your marketing strategy and product offerings.
You may be certain that nothing slips between the cracks and maintain your credibility by investing in a reliable ecommerce review tool.
Essential Features of Ecommerce Review Tools
So, what do you have to search for in a good customer review tool? Listed below are the essential features to consider:
A very powerful a part of these tools is that they simplify the collection and management of reviews. They provide automated reviews, so you may avoid having to reach out to each customer manually.
Some tools offer rewards or incentives for customers who leave reviews, making it more likely for them to do so. If you’re undecided learn how to get customers to leave reviews, incentives like discounts on the next purchase might help a lot.
By the way, if you utilize Ecwid by Lightspeed for your online store, you may enable automated review requests via email in a single click — and offer a discount as an incentive if you must.
An example of an automated review request you may arrange in your Ecwid store
Moreover, Ecwid users can beautifully display collected reviews on their sites with Customer Testimonials blocks for Fast Site.
There are various kinds of customer review blocks for your Ecwid store
Since customers can leave reviews on different online platforms, it is advisable to try a tool that integrates with platforms like Google, Facebook, and Yelp, allowing you to collect reviews from various sources.
Ecommerce review tools can even provide advanced features, including Google
Best Customer Review and Rating Tools for Online Stores
To allow you to enhance your online store’s popularity and leverage these advantages mentioned, we’ve rounded up a few of the top customer review tools available:
HelpfulCrowd
HelpfulCrowd is anÂ
HelpfulCrowd offers a range of features to enhance your product reviews. With
HelpfulCrowd seamlessly integrates together with your Ecwid store, so you may easily arrange and manage customer reviews with none hassle.
TargetBay
TargetBay is a customer engagement platform that provides reviews, rankings, and testimonial solutions for online stores. With features like automated review requests, customizable templates, forums, and QA sections, it’s an excellent tool to manage your reviews effectively and boost your store’s popularity.
TargetBay also offers a visual product reviews feature where customers can upload photos of their purchased products alongside their feedback. It also helps you to moderate reviews to stop spammers and showcase only real
All content generated is indexable by Google; it helps improve your organic rating and customer engagement.
TargetBay also integrates with Ecwid stores, so you may easily set it up and start collecting customer reviews.
Automated Customer Reviews
Automated Customer Reviews sends aÂ
Aside from the commonest review sites like Facebook, Google Reviews, or Yelp, the Automated Customer Reviews app allows you to integrate additional review sites where your satisfied customers could be directed.
The app also integrates with Ecwid stores and automates the review management process. It’s a easy and effective option to collect customer reviews and improve your store’s popularity.
Trustami
Trustami provides an progressive service that consolidates all rankings and reviews in one place, showcasing your trustworthiness and boosting sales.
Trustami collects, analyzes, and presents users’ distributed social media/web data in a standardized andÂ
Trustami also integrates with Ecwid stores, allowing you to showcase collected rankings on your website.
Yotpo
Yotpo is a review tool specifically for generating reviews. With Yotpo, you may send your customers automated emails after they make a purchase. And this could be for review purposes as well as to upsell your products.
In addition, Yotpo has customizable widgets that you may include anywhere on the website. The widgets comprise trustable and profound information concerning the reviewer, with which you’ll ask the buyers necessary questions that can assist them make a decision.
Originally designed as a review app, it now offers users a number of features for loyalty rewards,
Trustpilot
Trustpilot is a popular review software that may foster customers’ trust. Trustpilot helps users take certain actions, comparable to uploading mailing lists and sending out email invites for review, amongst others. These reviews are sent to Bing or Google. With Trustpilot, you may check or track the progress of customers’ reviews and reply to their assessments.
Trustpilot’s free tier offers review management and reporting, while the paid plans include additional features comparable to customized review requests, Google seller rankings, andÂ
Stamped.io
Stamped.io is a versatile tool to collect and showcase
If you seek to integrate your reviews with a loyalty program, this software is for you. It offers a points and rewards system, referral program functionality, and a VIP program. The tool is vastly responsive, offering a big selection of features that each
Stamped.io features custom review forms, localization with greater than 20Â languages, product review incentives, Google
Junip
Junip is a review tool for ecommerce, precisely a scalable review platform that enables ecommerce stores to collect limitless text, video, and photo requests. The app isÂ
One other fascinating thing about Junip is that it integrates with Google Shopping and marketing apps, including Omnisend, Postscript, Drip, and Klaviyo.
eDesk Feedback
That is a multichannel review tool. You should utilize eDesk Feedback to ask customers for feedback on your Amazon or eBay stores, on Trustpilot, Google, and many more. It primarily helps to conduct emailing and request product reviews conveniently. This could be triggered by events carried out by the customers, starting from leaving a positive order review to receiving the product, amongst others.
Users even have full control of why, what, and when to email the customer. It is among the many best review tools for ecommerce since it makes it easy to automate your customer review requests.
Bazaarvoice
Bazaarvoice is a popular customer review and rating software. It allows brands and retailers to collect and display several forms ofÂ
Aside from showing and displaying rankings, consumer reviews, questions, and answers, Bazaarvoice also helps manage other forms ofÂ
Best Practices for Managing Customer Reviews
Now that we’ve discussed a few of the hottest customer review tools, let’s go over some best practices for using them effectively.
If you’re undecided learn how to reply to customer reviews, the first step is to establish a process for responding to each positive and negative reviews. This shows that you simply value customer feedback and are actively engaged in improving your corporation.
Moreover, ensure that to monitor and track your reviews commonly. This may allow you to discover any recurring issues or areas where you may improve.
It’s also necessary to cover a number of review sites, as customers could have different preferences for where they leave reviews. By using a review management tool, you may ensure that to cover all of the major platforms and collect reviews from multiple sources.
Finally, don’t be afraid to ask for reviews! In spite of everything, glad customers usually tend to leave positive reviews if they’re asked to. Use email marketing or social media to reach out and request feedback out of your customers.
Select Your Customer Review Tool
Ecommerce reviews and rankings have repeatedly helped Amazon and other ecommerce stores construct a great shopping empire through aspects comparable to social proof, brand experience, and consumer trust.
Now that you understand the essential features of customer review tools and have an overview of the top options available, let’s sum it up for some easier
A good ecommerce review software or tool ought to be in a position to do some or all of the following:
- routinely request reviews from customers via email or other channels
- filter reviews and messages by type
- manage reviews across different platforms
- support scheduling ofÂ
post-purchase messages - integrate together with your ecommerce platform.
For a review tool that integrates with Ecwid and showcases rankings from different platforms, go for HelpfulCrowd, TargetBay, Trustami, or Automated Customer Reviews.
If you’ve ever wondered learn how to ask customers for reviews, the featured tools in this text are designed to ease that concern for good. Select any of them to elevate your corporation and construct customer trust.
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