The Easiest Option to Buy a Domain for an Online Store

Ever wonder how potential customers find your store online? They seek for it using brand or domains, resembling ecwid.com.

A unique domain name sets you aside from countless other web sites. Without one, prospective customers won’t find you online, leading them to visit your competitors’ pages as an alternative.

Luckily, with Ecwid by Lightspeed, you possibly can easily purchase, arrange, and manage a secure domain name right out of your Ecwid admin.

In this text, we will explain why having a domain is essential for ecommerce businesses and how Ecwid by Lightspeed makes registering the perfect domain name for your corporation easy.

What Is a Domain Name?

Simply put, a domain name is the unique address of your website. It is what people type into their browser’s search bar to view a particular website. For instance, if you must visit Ecwid’s website, you’ll type “ecwid.com” into the search bar and press enter. The identical goes for any website — a domain name helps access any site online.

The essential type of a domain name consists of two elements:

• The domain name itself, for example, “ecwid”
• The extension, resembling “.com”

A domain extension is a suffix that follows the domain name in a web address. Essentially the most common domain extensions are .com, .net, .org, .co.

Various domain levels exist, and this hierarchical structure in the domain name registry helps distinguish one domain from one other.

Essentially the most common domain levels are the following:

• Top-level domains represent the highest level in the Domain Name System. They might be generic (.com, .net, .edu, .gov) or country-specific (.uk, .au, .fr, .jp.)
• Second-level domains follow top-level domains. Normally, it’s a brand or company name, for example, amazon as in amazon.com
• Third-level domains (also called subdomains) follow second-level domains. The preferred third-level domain is “www.”

What a Domain Is & Why You Need It for Your Business
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Why Is It Vital to Have a Domain Name?

With so much competition on the market today, having an easily recognizable domain name could make or break an ecommerce store’s success. Here’s why you wish a domain name:

Accessing Your Store Online

A domain name is essential for any ecommerce business since it gives your corporation a unique identity and gives customers an easy solution to find and access your store online. While it is okay to not have a domain when first starting out, as soon as you begin growing, there’s no doubt that you will have one to construct trust with customers and ensure they will reach you online with none issues.

Brand Recognition

A domain name is also essential for branding and standing out from the competition. A unique domain name helps associate your name together with your product, services, and brand.

Having a domain that reflects your corporation name can let shoppers know who you might be and what you sell. That, as a result, helps customers remember you more, further supporting your brand.

CakeSafe strengthens its brand by using a domain that reflects its business name

search engine optimisation Advantages

Leveraging keywords is essential for a successful search engine marketing strategy. Using a domain name that features a keyword related to your corporation might be useful in boosting search rankings.

Now that you understand why a domain name is essential for your corporation, it’s time to buy it. Typically, you acquire and register a domain through a domain registrar, a business specializing in selling domains and managing the registration process.

Buying a domain might be costly, as registrars often charge high prices for popular names, use hidden fees, or implement large price jumps after one 12 months. To not mention that you simply’ll have to connect a domain manually to your online store. Establishing your domain manually requires some technical understanding and may lead to issues if done improperly.

Fortunately, you possibly can streamline your domain management, saving each money and effort, by acquiring your required domain directly from Ecwid by Lightspeed.

A Perfect Domain Solution for an Online Store

Ecwid by Lightspeed offers you the ideal domain solution — a domain name for your online store at a competitive price and with none hassles.

If you’ve been selling with Ecwid by Lightspeed for a while already (if not, get your free online store now), it’s likely you’re aware that if you enroll with Ecwid, you get a free ecommerce website with a built-in online store, aka Easy Site.

You furthermore may get a free customizable domain for your Easy Site that appears like this — name.company.site, where “name” is the name of your store and “.company.site” is the Ecwid domain.

An example of an Ecwid Easy Site with a free domain name

Nevertheless, it’s best to get a custom domain name for your store, for example, one with a .com extension.

The nice news is you can actually do every little thing domain-related right out of your Ecwid admin! Search, buy, and arrange — all in only a few clicks. It doesn’t require any tech skills and is as easy as sending an email.

When buying a domain through your Ecwid admin, you’ll get a secure domain with a free SSL certificate and WHOIS privacy protection in minutes.

An SSL certificate is a must for any online store, as it ensures the data exchange between your store and customers is secure, protecting sensitive data from hackers and data thieves.

Not all domain registrars offer you an SSL certificate for a domain, so you’ll must enable it yourself. Nevertheless, with Ecwid by Lightspeed, you buy a domain with an mechanically enabled SSL certificate.

Ecwid store owners might be sure that their data and their customers’ data is secure

As for WHOIS privacy protection, it will help hide your domain information from public view. WHOIS is a public database that accommodates the information collected when someone registers a domain name. Spammers often crawl those records for email addresses.

If you purchase a domain through Ecwid by Lightspeed, it comes with WHOIS privacy protection. It removes your personal contact information from the WHOIS record so that your personal data is unavailable to scammers, spammers, or other third parties.

Advantages of Buying a Domain Name Through Ecwid

The domain tool in your Ecwid admin helps you register and connect a domain name with maximum convenience.

Save Each Time and Effort

Normally, to buy a domain, it is advisable search a variety of registrars for your required domain name, check if the chosen registrar is secure (don’t forget an SSL certificate), and then arrange the domain yourself and connect it to your online store. That requires significant time and work, particularly for a beginner company owner.

With Ecwid by Lightspeed, searching, buying, and organising your domain happens in your Ecwid admin, eliminating the have to use third-party providers and log into other systems.

After you buy a domain through Ecwid by Lightspeed, it will mechanically be arrange for your online store, so you don’t must do it yourself. Perfect for busy and not-so-techie business owners!

Should you may have any questions on your domain, you possibly can easily reach out to our Customer Care team out of your Ecwid admin. More elements of your online store might be directed to the support you understand and love.

Save Money

A domain price is also to be considered. Prices can differ greatly, with popular domains being very expensive. Registrars realize that domains are an essential a part of a business, and they put a higher price on names which can be easy to type and contain a .com extension and a product or industry name. For instance, flowers.com will likely cost way greater than a flowersfrombob.site.

When purchasing a domain through Ecwid, you profit from discounted prices, making your perfect and easily discoverable domain name more cost-effective. This eliminates the have to compromise on spelling or consider alternative names that may be cheaper but could possibly be harder for customers to recall and type—something you undoubtedly need to avoid.

To not mention that you may have to renew your domain (normally once a 12 months), and some registrars don’t miss the likelihood to raise a domain price when the period renews. With Ecwid by Lightspeed, there aren’t any hidden fees or high price jumps when renewal comes around.

Strengthen Your Brand

We’ve already discussed that brand recognition is certainly one of the predominant reasons for getting a domain name for your online store. With Ecwid by Lightspeed, you possibly can easily strengthen your brand and get the ideal domain name before another person claims it.

If you may have an offline store, it makes much more sense to get your corporation a domain name that matches your brand name and offline location. You have already got a customer base, so it’s essential they will find your store online using the name they’re already acquainted with.

The simpler it is for customers to find your store online, the more sales you’ll land. You may make sure that by buying a domain that matches your brand.

Improve Your search engine optimisation

You wish your online store to be easily discoverable, and certainly one of the ways to do that’s to optimize your website for engines like google.

A domain name is certainly one of the signals that engines like google use when determining where to rank your website. If you utilize a generic domain that you simply share with other businesses (for instance, .company.site domain), improving your corporation’s visibility in engines like google may be more complicated.

When purchasing a domain through Ecwid by Lightspeed, you get to use your unique domain, giving your corporation a domain-level search engine optimisation boost.

search engine optimisation is vital for growing your online store in the long run, so make sure that you improve your online store rating by organising your custom domain.

Find out how to Buy a Domain Name in Ecwid by Lightspeed

Whether you might be a beginner store owner or run an established business, buying a domain name is super easy with Ecwid by Lightspeed. The magic happens on the Website → Domain page, and the whole process takes no greater than a couple of minutes.

Follow these instructions from the Help Center to buy your perfect domain in your Ecwid admin.

Buying a domain through Ecwid by Lightspeed is available to all Ecwid sellers on paid plans. You may pick from different top-level domains (including the hottest .com) apart from country-specific domains.

Prices for domains differ, but rest assured that there aren’t any hidden fees, terms, or renewal price jumps.

Buy Your Dream Domain Today

Having a unique domain name is a must if you wish your ecommerce business to succeed online today. With so much competition, potential customers need an easy solution to locate your online business and safely buy out of your store. That’s why Ecwid by Lightspeed offers entrepreneurs an incredibly easy way of purchasing a secure domain directly from the Ecwid admin—so that your corporation isn’t forgotten amongst all of the noise.

No have to switch between different systems. With Ecwid by Lightspeed, you possibly can effortlessly manage every little thing related to your online store, be it a website, a domain, or your storefront, right out of your admin.

So, what are you waiting for? Strengthen your brand and claim your ideal domain today.