Google enhances Chrome and Ads with latest AI features to streamline user experiences

Google LLC is further enhancing its artificial intelligence offerings, today announcing updates to 2 of its flagship products, Chrome Chrome and Google Ads, aimed toward streamlining user experiences in web browsing and digital promoting.

The AI enhancements that might be most noticeable to users are available in Google Chrome, with three latest generative AI features that allow users to arrange their tabs, create custom themes and get help with writing on the net.

The primary latest feature, Tab Organizer, sees Chrome routinely suggesting and creating tab groups based on open tabs. Google says it’s particularly helpful when working on several tasks in Chrome at the identical time, akin to planning a visit, researching a subject and shopping.

To make use of the feature, users can right-click on a tab and choose “Organize Similar Tabs” or click the drop-down arrow to the left of their tabs. Chrome may even suggest names and even an emoji for the brand new groups so users can easily find them again when needed.

The second latest feature allows users to create their very own Chrome themes using AI. With the feature, users can create custom themes based on a subject, mood, visual color and style that they select and use AI to design it.

The ultimate latest Chrome feature is an AI feature that helps users “write with more confidence on the net.” Not available until Chrome’s next release, the feature, when available, will allow users to right-click a text box or field on any site and choose “Help me write.”

Also announced today, alongside the AI features in Chrome, were enhancements to Google Ads, with some users obtaining access to Google’s Gemini AI model to reinforce their experience.

The combination will allow for a more intuitive and effective ad creation process, with Gemini’s conversational AI capabilities allowing advertisers to generate relevant and compelling ad content by inputting their website URLs. The conversation AI experience also suggests images tailored to campaigns based on images from the landing page and AI.

Any AI-generated images might be identified as such. Google is using SynthID to invisibly watermark AI-generated images and the pictures may even include metadata to point that they were generated by AI.

Beta access to the Gemini experience in Google Ads is now available for English-language advertisers within the U.S. and U.K. and can begin rolling out globally to all English-language advertisers over the subsequent few weeks. Additional languages are planned within the months ahead.

Image: Google