Can AI do ugly? | TechCrunch

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This week, some thoughts on AI aesthetics, the challenge of uninsurability, and the right way to pitch a biotech startup to non-experts. — Anna

Too good to be true

Most tools claiming to detect AI-generated text fail spectacularly, my colleague Kyle Wiggers reported. That’s a paradox. I’m only human, but a number of the AI-written pitches I receive don’t pass the sniff test yet; their style and wordiness feel off.

On the other hand, it might be too early to expect machines to detect a je ne sais quoi, even when we are able to see it. As fellow TechCrunch author Ron Miller observed recently, “it’s really like AI-generated art, which has a certain feel and look.”

That feel and look was made funnily obvious in a recent experiment conducted on considered one of my favorite social media accounts, Ugly Belgian Houses.