Saks just added a brand new perk for patrons: test drives of luxury electric cars.
The retailer announced a partnership with luxury electric vehicle company Lucid on Feb. 6. The connection will extend across the Saks Fifth Avenue ecosystem. Lucid’s vehicles will likely be available for test drives at certain locations. Lucid marketing materials will likely be displayed in stores and on the retailer’s ecommerce website, the businesses said.
SaksFifthAvenue.com and SaksOff5th.com are owned by Hudson’s Bay Co. The parent company is No. 28 within the Top 1000, Digital Commerce 360’s rating of the biggest North American online retailers.
“Our partnership with Saks, a longtime authority in the luxurious space, blends our technology and design excellence with high-end retail in an incredible collaboration,” said Peter Rawlinson, CEO and chief technology officer of Lucid. “The collaboration brings the Lucid brand on to Saks’ clientele looking for high-quality craftsmanship and innovation that seamlessly mix into their lifestyle, equivalent to may be found with the Lucid Air.”
Contained in the partnership between Saks and Lucid
Saks customers will get exclusive access to check drives of the Lucid Air, it said. Consumers can book a test drive of the $77,400 vehicle through Saks’ website or on the retailer’s West Coast flagship store in Beverly Hills. Test drives can be found starting Feb. 8.
Saks said more participating locations will likely be announced in:
- Atlanta
- Boca Raton, Fla.
- Chicago
- Greenwich, Conn.
- Houston
- Las Vegas
- Troy, Mich.
Lucid Air’s lineup has 4 trims:
- Air Pure
- Air Touring
- Air Grand Touring
- Air Sapphire
The corporate claims to have the longest range in the electrical automobile market of as much as 500 miles.
At the side of the test drives, Lucid launched a digital campaign through Saks’ online channels. The electrical vehicle company now has a landing page on the Saks website, with an email campaign and social media content to come back, Saks said.
Saks and Lucid previously worked together in December 2023. On the time, Saks placed the Lucid Air Sapphire model in its Recent York flagship store on the ground dedicated to jewelry and watches.
Selling luxury vehicles and luxury clothes
Saks positioned Lucid on its website as just one other luxury product.
“A brand new luxury brand debuts at Saks February 6, but it surely doesn’t offer handbags, shoes, fragrances, clothing — or anything you may slot in a shopping bag,” the website copy reads.
CEO Marc Metrick said as much in a press release.
“We’re committed to utilizing the whole thing of the Saks Fifth Avenue ecosystem to introduce our customers to the very best in luxury,” he said in an announcement. “As an iconic luxury brand and an authority in the luxurious space, Saks has been capable of partner with corporations that we all know are of interest to our customers and complement the luxurious lifestyle. With Lucid, we’re providing our customers with latest, unique offerings outside of our traditional assortment, and we’re excited for them to experience this revolutionary offering online and in our stores for the primary time.”
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