German pet store group Fressnapf is launching its ninth European logistics location. The brand new constructing will cover almost 72,000 square meters. The news is accompanied by the Group’s financial results of last 12 months, because it generated a turnover of around 4 billion euros.
The Fressnapf Group owns over 2,000 pet stores across Europe. Additionally it is energetic online. In accordance with the German company, last 12 months its online sales increased by greater than 20 percent in comparison with 2022. The Group’s total sales grew around 475 million euros in comparison with 2022. And its international business grew 19 percent, to 1.9 billion euros.
‘Our business model has proven to be resilient.’
“Our business model has proven to be resilient. The positive sales development is predicated on the consistent implementation of our strategy towards the omnichannel ecosystem. This was driven by the expansion and transformation of our stores, the broader pan-European footprint through the acquisition of Jumper within the Netherlands and the extension and internationalization of our service offering”, said founder and owner Torsten Toeller.
Accelerating ecommerce operations
The corporate has now also announced that it’s constructing a brand new warehouse and office constructing, which can cover an area of virtually 72,000 square meters. Construction will start at the top of March. The warehouse will function an ecommerce hub.
‘The brand new warehouse will increase the proportion of next-day deliveries.’
“As a hub for our European ecommerce business, the brand new logistics center will significantly improve the shopper journey of our online customers. It will allow us to significantly increase the proportion of next-day deliveries and thus further increase customer satisfaction”, explains Christian, Buschmann, VP Logistics Engineering & Real Estate of the Fressnapf Group.
Competition
In accordance with the Group, the warehouse will create 800 latest jobs from the summer of 2025. Fressnapf is a powerful competitor of Zooplus, which recently expanded its subscription program to latest markets. With this latest warehouse, Fressnapf expects that its ecommerce business will proceed to grow.
