DHL Supply Chain is the brand new logistics service provider for Reflaunt, a technology platform that permits branded fashion resale. The collaboration is illustrative of the expansion and potential of recommerce in Europe.
In keeping with DHL and Reflaunt, scalability is the most important challenge in successfully reselling fashion items. The businesses claim to have found an answer to this challenge. From the press release: “Following a successful one-year pilot with DHL Supply Chain in Poland, Reflaunt will now give you the option to supply their customers a platform that redefines how brands power their resale operations; bringing together scalability, infrastructure, and value management.”
DHL personnel and facilities
Under the arrangement, brands contract with Reflaunt to administer their resale operations. All products are handled and authenticated by DHL personnel at DHL facilities. The logistics service provider picks up, inspects, grades, and images the products before adding them to Reflaunt’s proprietary technology. DHL also manages inventory, storage, success, and outbound distribution. In keeping with Reflaunt, the partnership will expand its recommerce capabilities and further reshape the dynamics of fashion resale.
‘The deal will reshape the dynamics of fashion resale.’
Reflaunt services Concierge and Takeback are already operational with brands like Altuzarra, Balenciaga, Harvey Nichols, and Net-a-porter. The services are fully integrated right into a European DHL Supply Chain warehouse operation. Reflaunt reaches greater than thirty platforms for outbound sell-through, including eBay, Rebelle, Saks OFF fifth, Vestiaire Collective, and Yoox.
Maximize sell-through
With its latest logistics partner, Reflaunt will give you the option to maximise the sell-through of things, including returns, providing brands with “a comprehensive solution that mitigates the complexities of the resale market”, the corporate states. In keeping with CEO Stephanie Crespin, Reflaunt brings circular fashion closer by tearing down partitions between 1st and 2nd hand, and between ecommerce and recommerce.
‘Reflaunt tears down partitions between 1st and 2nd hand.’
The European recommerce market is booming, with Amazon already booking over a billion euros per 12 months in second-hand shopping revenue. Last week, Wish announced a European trade-in service.
