StockX announced a brand new immersive shopping app for the Apple Vision Pro, it said March 4. The net marketplace is among the many first to integrate Apple’s augmented reality (AR) headset into shopping.
The app “features an immersive sneaker showcase with 3D models of top releases, a wealthy product browse and discovery experience, live and actionable market data, and a ‘Shop the look’ feature that enables users to browse user-generated content from customers around the globe in a surprising 4K display,” StockX said in an announcement.
StockX is No. 23 in Digital Commerce 360’s Global Online Marketplaces Database, rating the 100 largest such marketplaces by third-party gross merchandise value (GMV).
How does StockX’s Vision Pro app work?
The StockX app is designed to recreate some elements of in-person shopping, the marketplace said.
“Nothing replaces the sensation of picking a sneaker off the shelf and holding it in your hands, but this recent experience comes very close,” said Greg Schwartz, StockX president and chief operating officer. “Innovation is at the center of all the pieces we do at StockX. We were the primary to introduce stock market mechanics to the resale space, and we’re proud to be one in every of the primary marketplaces to launch a spatial app for Apple Vision Pro. It’s all the pieces you recognize and love about StockX, but in a completely recent dimension,” he added.
The StockX app designed for Apple Vision Pro.
The StockX Vision Pro app’s features will include:
- 3D models of sneakers that can appear on shelves contained in the user’s home using AR. Users can interact with the shoes and examine the detailing.
- Product catalog that’s navigable with eye tracking and hand gestures.
- Interactive graphs and sales information with market data from StockX.
- High-resolution shoppable outfits.
- In-app purchasing.
StockX created the Vision Pro app with an in-house team of product designers and engineers, it said. Designers began working on the project in December 2023, ahead of the headset’s February release.
What’s next for the app?
In future iterations of the app, StockX plans so as to add selling capabilities for the Vision Pro. There are also plans for more customization options. Customers will have the opportunity to browse the identical products as their friends using SharePlay in a future update, StockX said.
“Along with being one in every of the primary resale marketplaces to bring spatial shopping to market, the StockX experience offers a novel balance between immersive features and our core competencies,” said Drew Moore, senior director of product design at StockX. “We’re incredibly pleased with how this primary iteration got here together, and we’re already looking forward to rolling out the following phase of features and updates,” he continued.
Other retailers with Vision Pro apps
Several online retailers have released Vision Pro apps to facilitate virtual stores and omnichannel experiences.
Lowe’s (No. 12 within the Top 1000) introduced a house design use case for the brand new headset. The hardware and residential improvement chain’s Style Studio app allows Vision Pro owners to select from preset kitchen designs created by stylists, or create custom designs from their very own selections of materials, fixtures and appliances. Similarly, Wayfair’s (No. 10) Decorify app lets consumers upload photos of their homes and redecorate them in various styles using products available through Wayfair.
J. Crew (No. 85) released a virtual closet app. That have encourages customers to style outfits on a virtual mannequin with input from stylists. E.l.f. Cosmetics (No. 951) took a rather different approach. Vision Pro users can use its app to buy e.l.f. products with Apple Pay and participate in paint-by-numbers activities and guided meditation.
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