Punit Goenka, MD and CEO of Indian media giant Zee Entertainment Enterprises Ltd, will now work directly with the revenue department of the corporate’s broadcast business.
Ashish Sehgal, chief growth officer, commercial revenue, will now directly report into Goenka. Rahul Johri, who led the revenue and monetization vertical, has stepped down after a three-year stint with Zee. Sehgal will now work closely with Goenka, in an effort to maximize value for advertisers, Zee said. Those that used to previously report back to Johri, will now report into the office of Goenka.
“Consistent with the strategic approach undertaken by the MD and CEO, this announcement is step one towards streamlining the organization, in an effort to optimize the resource allocation and enhance productivity,” Zee said in an announcement.
The move comes after Sony Group Corporation recently ended its greater than two-year try to merge its TV and streaming businesses in India with Zee.
“The management of the corporate, under the leadership of Mr. Goenka, will proceed to take all of the required steps which might be aimed towards enhancing the performance of the corporate and most above, within the interest of its esteemed shareholders. The MD & CEO will proceed to implement the required measures to cut back the prices, optimize the resources and most above, sharpen the main focus of the organization towards enhanced levels of quality,” Zee said.
Goenka said: “Along with his wealthy expertise and experience, Rahul has added immense value to the organization. I wish him all of the success in his future endeavors. I’m most certain that together with his passion towards the sports and media business; he’ll proceed to contribute towards the industry at large. I also look ahead to working closely with Ashish and team, with an aim to drive higher growth within the commercial revenue segment, because the linear business landscape unlocks more growth opportunities.”
