Ecommerce has expanded heavily over the past several years. In fact, the global ecommerce retail sales are expected to hit roughly 8.1 trillion dollars by 2028. This growing market opens significant opportunities for those currently in the ecommerce business and those seeking to enter it.
Nonetheless, with more businesses now involved in ecommerce, each business must construct a competitive edge to stand out from the crowd. One such solution to capitalize on the growing market is by specializing in user experience (UX) and user interface (UI) design.
Proceed reading below to learn more about ecommerce UX and UI and how you can use them effectively in the market.
What Is UI and UX?
First, it’s essential to understand what UI and UX mean in the context of ecommerce.
UX is an acronym for User Experience. It refers to a customer’s interaction with a website or product, specializing in optimizing this interaction to provide a nice and efficient experience for the user.
In ecommerce, UX could include elements like navigability, accessibility, easy checkout, and intuitive product information presentation.
On the other hand, UI, short for User Interface, pertains to the visual elements of a website or product. It involves designing the product’s look and feel, including the color scheme, button placement, typography, and overall layout. When done right, UI design makes the site visually appealing and easy to interact with.
What Is UI and UX Design?
UI and UX design revolves around crafting visually charming and
This includes elements similar to website layout, color schemes, typography, and other design elements that make it easy for users to navigate and interact with the site.
Each UI and UX design are crucial in making a positive impression for potential customers.
What Is the Difference Between UI and UX?
The 2 terms and subjects are sometimes confused for one another and sometimes even used interchangeably. While they could sound similar, there are some key differences between UI and UX design — they’re two different subjects with unique aspects and considerations.
UI is more focused on the visual elements of a website or app, while UX focuses on the overall experience and functionality. In other words, UI is about how things look, while UX is about how things work.
For instance, a visually appealing website with difficult navigation would have good UI but poor UX. On the other hand, a website with a easy design but easy navigation and fast loading speed would have good UI and UX.
In short, user experience focuses on how customers interact with a website or product. On the other hand, ecommerce UI refers to a product or site’s visual elements and design. So, while the two may address the same product or service, there can be different focuses to improve each.
Creative UX and UI Examples in Ecommerce
Now that we have a basic understanding of UX and UI, let’s have a look at some examples in the ecommerce world.
Slim Your Wallet Slider on the Belroy Website
The Australian wallet brand, Bellroy, has a cool feature called Slim Your Wallet on their site. By adjusting the slider, you may select what number of cards you must carry and see how the wallet sizes up against the competition. Remarkably, the Bellroy wallet maintains its slim profile as you add more cards.
When you check it out, it’s hard to not be wowed by what Bellroy offers. That is a great example of how a UI element (on this case, a slider) may also help businesses showcase their product or service in a unique and interactive way, ultimately improving the user experience.
3D Product Models in Ecwid Stores
Business owners selling online with Ecwid by Lightspeed have a unique feature that enables them to take their product presentation to the next level with the Ecwid Mobile App for iOS.
Owners of Apple Pro devices equipped with a LiDAR scanner can leverage the Ecwid Mobile App to craft and display charming 3D models. Shoppers can virtually try on these models using advanced AR technology.
Customers can view a 3D model on a product details page
Providing this immersive experience gives your customers a
A 3D model of a product made with the Ecwid Mobile App
That is a great solution to improve the user experience for brands selling apparel, home decor, or any other products that customers need to visualize in a more lifelike manner before hitting that buy button.
Video on Moreporks Home Page
The web site greets visitors with a charming
Video is an excellent method to captivate shoppers, making it a smart technique to draw attention to your products.
By the way, if you create an ecommerce website with Ecwid by Lightspeed, you may enhance any page with video sections. This might be a powerful tool for showcasing your products and creating an immersive shopping experience for your customers.
Nevertheless it’s not nearly showcasing your products. Videos also help create an emotional connection together with your brand. By using storytelling and creative visuals, you may convey the message of your brand in a compelling way, making it more memorable for your audience.
Regimen Builder on the Atypical Site
Certainly one of the predominant UX principles for ecommerce web sites is making it easy for customers to find and select products they need. Normally, it’s done with the help of filters, searches, and product categories.
The Atypical website takes this to the next level with its Regimen Builder tool. This interactive feature allows customers to select their skin type and concerns and then suggests a personalized skincare routine using The Atypical’s products.
This not only makes it easier for customers to find the right products for their specific needs but in addition adds a personal touch to the shopping experience. Customers feel cared for and their individual needs are being addressed, which may increase trust and loyalty towards your brand.
Mixing Ecommerce UI and UX
There may be a balance between UI and UX.
When a customer is browsing an ecommerce store, the storefront and product must have visual appeal, but they also needs to be easy to use.
While making a storefront, the designer should do not forget that visual appeal doesn’t mean it has to be flashy and overwhelming. An excessive amount of of anything might be a
In other words, there ought to be a compromise to achieve a balance, and users will highly determine this. The inner team can have worked hard to design a
This doesn’t mean that the design team didn’t do a great job in creating the site; it’s just not aligned with users’ needs. Ideally, they need to complement one another.
Any UI changes should ideally be made to support the UX. Remember the old adage, The client is at all times right. Follow the
Balancing UI and UX is imperative for success. It’s not about picking one over the other — it’s about finding a synergy between each. That is addressed by understanding your customers, their needs, and their behavior on your site and making
Ecommerce UX and Ecommerce UI Design are an Ongoing Process
It is essential for businesses to evaluate their UX/UI effectiveness frequently.
They ought to be an ongoing process quite than an update every couple of years. Continuing to monitor these aspects will allow the store to proceed to remain successful.
Sometimes, a change can have an antagonistic effect and have to be rolled back. Other times, a easy change can result in an influx of sales. Each are possible.
Nonetheless, as the process continues, an ecommerce business will learn more about their customers and be in a position to make higher changes.
Is Your Ecommerce Site UX-Friendly?
Now that we know the essential aspects that go into ecommerce UX design, how should a business go about improving or implementing these?
First and foremost, a thorough ecommerce UX audit ought to be done. This essentially means going through the current design of the site with a tooth comb to discover inefficiencies, inconsistencies, and other general issues.
It’s best to find the parts of the site that don’t flow well, are hard to use, and more. Locate these issues by asking questions similar to:
- Is it easy to seek for products?
- Does the product detail page have every little thing to make an informed decision?
- Can the customer easily see product availability?
- Is the site easy to navigate from arrival to purchase?
- Is typography consistent across the store?
- Can the store be easily loaded on mobile devices?
The trick is to think like a customer. Consider who your customer persona is and follow the paths they might when arriving at the page. This may also help to discover obstacles and difficulties throughout the store.
The Perfect Mix of UX and UI for Your Online Store
Whether you’re recent to the ecommerce industry or seeking to enhance your existing ecommerce business, specializing in UX and UI design might be a powerful tool for constructing a competitive edge. It could make your brand stand out in a saturated market, promote customer satisfaction, and ultimately drive your ecommerce success.
If you must start an ecommerce store or are already selling online, Ecwid by Lightspeed may also help make the process easier while ensuring the UX and UI of your online store are
Listed below are some examples of how you may enhance your shoppers’ experience using Ecwid by Lightspeed as your online store:
- Use customizable website templates and
user-friendly design tools to craft an online store effortlessly, even without coding expertise. - Allow customers to explore your store’s mobile version or app for a smooth shopping experience on mobile devices.
- Enhance your store’s shopping experience with advanced tools like 3D product models where customers can view products from all angles for higher purchase decisions.
- Utilize categories, filters, and search functionalities to enhance customers’ product discovery experience.
- Provide a streamlined
one-page checkout to enhance the purchasing process for customers. For added convenience, users can complete their purchase in only a few clicks using Apple or Google Pay. - Include videos on product pages to reveal product usage or offer tutorials.
- Offer product recommendations, tailor personalized deals in keeping with customer behavior, and more.
Those are just a few examples of optimizing the ecommerce experience for your customers by using Ecwid by Lightspeed. By implementing these features, you may attract recent customers and retain existing ones by providing an easy, convenient, and interactive shopping experience on any device.
Create your free Ecwid account to arrange a recent store or migrate your existing online store to Ecwid. Explore the wide selection of features and integrations to enhance your online business.
Need assistance getting began? Our team of experts will assist you with any questions or concerns. With Ecwid, you may concentrate on running what you are promoting while we handle the technical elements of your online store.
Don’t miss out on the opportunity to increase sales and improve customer satisfaction with Ecwid by Lightspeed. Join now and take your ecommerce game to the next level!
